Darren notices that many people viewed specific products on his website without purchasing them. He creates…

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Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

  • Affinity Audiences
  • Demographic targeting
  • Custom Intent audiences
  • Dynamic remarketing

Correct Answer is: Dynamic Remarketing

Darren’s marketing goal is targeting those people who viewed specific products on his website and left without purchasing them. Now he wants to create a Google Display Ad to drive sales of those exact products. Dynamic Remarketing will best suit Darren’s marketing goal.

You can achieve great performance showing to users products they have seen on your website, with low effort in campaign, ads, and remarketing lists creation.

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