Dynamic remarketing will best suit Darren’s marketing goal to drive sales of those exact products that many people viewed on his website without purchasing them.
- Affinity Audiences
- Demographic targeting
- Custom Intent audiences
- Dynamic remarketing
The correct answer is: Dynamic Remarketing
Darren’s marketing goal is to target those people who viewed specific products on his website and left without purchasing them. Now he wants to create a Google Display Ad to drive sales of those exact products. Dynamic Remarketing will best suit Darren’s marketing goal.
You can achieve great performance by showing to users products they have seen on your website, with low effort in campaign, ads, and remarketing lists creation.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Drive action