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Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

To help you grow your business, Google Ads is built around three principles: relevance, control, and results.


Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?

  • Credits and context
  • Options and tracking
  • Profit and privacy
  • Control and results

The correct answer is: Control and Results

To help you grow your business, Google Ads is built around three principles: relevance, control, and results.

Relevance: Google Ads helps you connect with the right people, at the right time, with the right message.

Control: Google Ads gives you complete control over your budget. You choose how much to spend per month, per day, and per ad. Based on your settings, Google Ads uses a lightning-fast auction to determine which ad to show.

Result: Pay only for results, like clicks to your website or calls to your business. Our measurement tools make it easy to see how your site, apps, and ads are performing.

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