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Home » Google Display Advertising Exam » Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

Last Updated on 2 weeks by School4Seo Team

Joshua can use Dynamic remarketing of Google Display campaign to feature the same skateboards viewed to potential customers who didn’t complete a purchase.


  • Custom Affinity audiences
  • Standard remarketing
  • Custom Intent audiences
  • Dynamic remarketing

The correct answer is: Dynamic remarketing

Explanation: Dynamic remarketing is the appropriate option for Joshua.

Dynamic remarketing allows Joshua to show personalized ads featuring the exact skateboards that potential customers viewed but didn’t purchase. It uses a product feed to automatically generate ads with the specific products they browsed. This targeted approach re-engages users, reminding them of their interest and increasing the likelihood of conversion. By showing relevant ads for the exact items they considered, Joshua can effectively drive sales and recover abandoned shopping carts.

Joshua can Dynamic Remarketing Display campaign option use to feature the same skateboards viewed to potential customers who didn’t complete a purchase. Dynamic remarketing takes remarketing to the next level with ads that include products or services that people viewed on your website.

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