- The data can be replicated with ease by different teams in their organization.
- The data is a powerful indicator of industry-wide performance for machine learning.
- The data is comparable to competitors’ data and can thus be used to gauge others’ performance.
- The data comes straight from their customers, which makes it high-quality for this purpose.
The correct answer is: The data comes straight from their customers, which makes it high-quality for this purpose.
Explanation: The value of a marketer’s own privacy-safe data, especially when utilizing Google’s AI solutions, lies in its source – the customers. This first-party data is high-quality and relevant as it directly pertains to the products the company sells and the customers purchasing them. It’s unique to each organization and provides an edge in the marketing AI era by guiding Google’s AI to achieve better results.