Last Updated on 3 months by School4Seo Team

A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through their own privacy-safe data. They could articulate the value of using this data to their team by explaining that it comes directly from their customers, making it high-quality for this purpose.

• The data can be replicated with ease by different teams in their organization.
• The data is a powerful indicator of industry-wide performance for machine learning.
• The data is comparable to competitors’ data and can thus be used to gauge others’ performance.
• The data comes straight from their customers, which makes it high-quality for this purpose.

The correct answer is: The data comes straight from their customers, which makes it high-quality for this purpose.

Explanation: They could articulate the value of using this data to their team by explaining that it comes directly from their customers, making it high-quality for this purpose.

First-party data is valuable because it reflects actual customer interactions and preferences. It’s privacy-safe as it’s collected directly from those who’ve engaged with the brand. This data empowers Google’s AI to deliver more relevant and personalized experiences. This leads to improved targeting, better ad performance, and ultimately, increased marketing value. Explaining its direct customer origin emphasizes its reliability and effectiveness.

The value of a marketer’s own privacy-safe data, especially when utilizing Google’s AI solutions, lies in its source – the customers. This first-party data is high-quality and relevant as it directly pertains to the products the company sells and the customers purchasing them. It’s unique to each organization and provides an edge in the marketing AI era by guiding Google’s AI to achieve better results.