having multiple page variants of the same content can confuse search engines to set priority. To counter this issue we should use the “rel=canonical” tag in the header of the page that is hosting original content.

The following syntax helps you find the number of indexed pages.

site:example.com

If you use noindex tag on your web page, Google will not index those pages.

301 redirect is used for permanent redirection.

Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background.

The sitemap.xml is used to get the web pages indexed. It is submitted in the Google Search Console.

The anchor text is a text with a hyperlink. When a user clicks on this text, he is directed to the page that is linked to it.

PageSpeed Insights reports real users’ First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) experiences over the previous 28-day collection period.

Boilerplate links are a set of internal links that have no value and are usually added to the footer.

When a user exits from your website without performing any action or without any event, such a visit is considered as a bounce. The bounce rate is increased when users come to the website and leave without doing anything. Poor content quality, ambiguous navigation can cause a higher bounce rates.

To reduce the bounce rate of your website, you should do the following things.

• Create informative content with clear navigation
• Clear call to action (CTA) helps reduce the bounce rate
• Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc.

CTR stands for Click Through Rate. It simply defines how many times the user clicks on the link after seeing it. The formula of CTR is:

(Number of Clicks x 100) / Number of Impressions)

Audit and Analysis is the first step to creating the roadmap for search engine optimization.

CTA stands for Click to Action. It can be a button or just a simple text.

On-page and Off-page are the two types of optimization practice.

Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website ranking in search engine result pages.