SEO Basic Exam – Get Award Certificate on Successfully Completion May 24, 2022 131 You need to score at least 60% to pass and get an award. SEO Basic Exam Please submit this form carefully. We shall publish your award on our social media pages to get you a better exposure. 1 / 15 1. What is the first step of starting the optimization of website? a. Analytics and Search console configuration b. Audit & Analysis c. Off-page optimization d. On-page optimization Audit and Analysis is the first step to creating the roadmap for search engine optimization. 2 / 15 2. What is the anchor text? a. A text with hyper link b. A text that stop your page to float c. A keyword at the bottom of the page d. A relevant text just before the paragraph The anchor text is a text with a hyperlink. When a user clicks on this text, he is directed to the page that is linked to it. 3 / 15 3. What does CTA stand for? a. Conversion to Attract b. Click the Asset c. Convert to Asset d. Click to Action CTA stands for Click to Action. It can be a button or just a simple text. 4 / 15 4. Keyword stuffing is_____ a. Writing keyword closely b. Adding the same keywords repeatedly c. Adding keyword in the page d. Adding keyword in Meta tags The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked. 5 / 15 5. meta name="googlebot" content="noindex" what will this tag do? a. Stop Google to noindex the webpage b. Stop Google to index the webpage c. None of above d. Stop Google to Cache the webpage If you use noindex tag on your web page, Google will not index those pages. 6 / 15 6. Good SEO practice consists of ______. a. Quality Content b. Sneaky redirects c. Link manipulation d. Cloaking Good SEO practice consists of quality content, clear navigation, good and clear user interface, and a better user experience. 7 / 15 7. What is the black hat SEO technique? a. Optimising the page elements b. Technique violating the Search engine terms of service c. Not using the meta tags d. Adding duplicate content Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique. 8 / 15 8. True or False. Hiding text or links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. a. False b. True Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background. The same rule is applied to the links. Hiding links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. 9 / 15 9. What is the name of the Google tool that helps you identify the issue with page elements, rendering time, loading time and FCP/LCP? a. Google Ads b. PageSpeed c. Google Analytics d. Google Workspace PageSpeed Insights reports real users’ First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) experiences over the previous 28-day collection period. 10 / 15 10. What is the bounce rate? a. When a visitor scroll the site or perform any action b. When the webpage scrolled automatically c. When a visitor navigate to another page with bouncing effect d. When someone visit the site and left without performing any action. When a user exits from your website without performing any action or without any event, such a visit is considered as a bounce. The bounce rate is increased when users come to the website and leave without doing anything. Poor content quality, ambiguous navigation can cause a higher bounce rates. To reduce the bounce rate of your website, you should do the following things. Create informative content with clear navigation Clear call to action (CTA) helps reduce the bounce rate Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc. 11 / 15 11. What does CDN stand for? a. Content diversity network b. Code diversity network c. Code delivery network d. Content delivery network CDN stands for Content delivery network. CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network. 12 / 15 12. What is the CTR? a. (Number of Clicks x 100) / Number of Impressions b. (Number of Impressions x 100) / Number of Clicks c. (Number of Clicks / 100) (Number of Impressions) d. (Number of Impressions / 100) x (Number of Clicks) CTR stands for Click Through Rate. It simply defines how many times the user clicks on the link after seeing it. The formula of CTR is: (Number of Clicks x 100) / Number of Impressions) 13 / 15 13. What are the two ways of optimization? a. On-site SEO b. On-page SEO c. Off-Site SEO d. Off-page SEO On-page and Off-page are the two types of optimization practice. 14 / 15 14. What is domain authority? a. Domain Authority (DA) is a ranking score developed by Moz. It assures the ranking of your website in search result pages. b. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website to rank in search engine result pages. c. Domain Authority (DA) is a Google ranking score. It assured the ranking of your website in search result pages. d. Domain Authority (DA) is a Google ranking score. It predicts the probability of your website to rank in search engine result pages. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website ranking in search engine result pages. 15 / 15 15. Using white text on a white background can help you improve your website’s ranking. a. True b. False Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background. Your score is Please rate this quiz. Your feedback helps us to improve quiz. See review Send feedback Check for The Advanced Level SEO Certification Exam