SEO Basic Exam – Get Award Certificate on Successfully Completion May 24, 2022 219 You need to score at least 60% to pass and get an award. SEO Basic Exam The number of attempts remaining is 2 Please submit this form carefully. We shall publish your award on our social media pages to get you a better exposure. 1 / 15 1. What is the CTR? a. (Number of Clicks / 100) (Number of Impressions) b. (Number of Impressions / 100) x (Number of Clicks) c. (Number of Clicks x 100) / Number of Impressions d. (Number of Impressions x 100) / Number of Clicks CTR stands for Click Through Rate. It simply defines how many times the user clicks on the link after seeing it. The formula of CTR is: (Number of Clicks x 100) / Number of Impressions) 2 / 15 2. What is the black hat SEO technique? a. Technique violating the Search engine terms of service b. Adding duplicate content c. Optimising the page elements d. Not using the meta tags Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique. 3 / 15 3. What does CTA stand for? a. Conversion to Attract b. Click the Asset c. Convert to Asset d. Click to Action CTA stands for Click to Action. It can be a button or just a simple text. 4 / 15 4. What are the boilerplate links? a. Set of internal links that have no value usually added in footer b. Internal links with bold and italic style c. Set of internal links with great importance d. Links within the content Boilerplate links are a set of internal links that have no value and are usually added to the footer. 5 / 15 5. What is domain authority? a. Domain Authority (DA) is a Google ranking score. It assured the ranking of your website in search result pages. b. Domain Authority (DA) is a ranking score developed by Moz. It assures the ranking of your website in search result pages. c. Domain Authority (DA) is a Google ranking score. It predicts the probability of your website to rank in search engine result pages. d. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website to rank in search engine result pages. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website ranking in search engine result pages. 6 / 15 6. Good SEO practice consists of ______. a. Quality Content b. Cloaking c. Sneaky redirects d. Link manipulation Good SEO practice consists of quality content, clear navigation, good and clear user interface, and a better user experience. 7 / 15 7. What is On-page SEO? a. Building back-links b. Bringing traffic through email marketing c. Just adding Meta tags d. Optimizing the user experience On-page optimization is the practice to optimize the user experience. Creating good content, easy accessibility, quick page load time comes under on-page optimization activities. 8 / 15 8. Why the sitemap.xml is used? a. To stop google indexing the website b. To improve the use experience c. To get the web pages indexed d. To get the website ranked on the top The sitemap.xml is used to get the web pages indexed. It is submitted in the Google Search Console. 9 / 15 9. Keyword stuffing is_____ a. Adding keyword in the page b. Adding the same keywords repeatedly c. Adding keyword in Meta tags d. Writing keyword closely The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked. 10 / 15 10. What is the bounce rate? a. When a visitor scroll the site or perform any action b. When someone visit the site and left without performing any action. c. When a visitor navigate to another page with bouncing effect d. When the webpage scrolled automatically When a user exits from your website without performing any action or without any event, such a visit is considered as a bounce. The bounce rate is increased when users come to the website and leave without doing anything. Poor content quality, ambiguous navigation can cause a higher bounce rates. To reduce the bounce rate of your website, you should do the following things. Create informative content with clear navigation Clear call to action (CTA) helps reduce the bounce rate Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc. 11 / 15 11. meta name="googlebot" content="noindex" what will this tag do? a. None of above b. Stop Google to Cache the webpage c. Stop Google to index the webpage d. Stop Google to noindex the webpage If you use noindex tag on your web page, Google will not index those pages. 12 / 15 12. What are the two ways of optimization? a. Off-Site SEO b. Off-page SEO c. On-page SEO d. On-site SEO On-page and Off-page are the two types of optimization practice. 13 / 15 13. How will you check the number of indexed pages of your competitor’s website? a. site:competitorwebsite.com b. index:competitorwebsite.com c. link:competitorwebsite.com d. cache:competitorwebsite.com The following syntax helps you find the number of indexed pages. site:example.com 14 / 15 14. What is the first step of starting the optimization of website? a. Audit & Analysis b. On-page optimization c. Off-page optimization d. Analytics and Search console configuration Audit and Analysis is the first step to creating the roadmap for search engine optimization. 15 / 15 15. Using white text on a white background can help you improve your website’s ranking. a. False b. True Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background. reCAPTCHA field is required please complete!Your score is Please rate this quiz. Your feedback helps us to improve quiz. See review Send feedback Check for The Advanced Level SEO Certification Exam N/A
