CDN stands for Content delivery network. CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network.

On-page and Off-page are the two types of optimization practice.

On-page optimization is the practice to optimize the user experience. Creating good content, easy accessibility, quick page load time comes under on-page optimization activities.

Good SEO practice consists of quality content, clear navigation, good and clear user interface, and a better user experience.

Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background.

The same rule is applied to the links. Hiding links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines.

The sitemap.xml is used to get the web pages indexed. It is submitted in the Google Search Console.

having multiple page variants of the same content can confuse search engines to set priority. To counter this issue we should use the “rel=canonical” tag in the header of the page that is hosting original content.

The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked.

Audit and Analysis is the first step to creating the roadmap for search engine optimization.

CTR stands for Click Through Rate. It simply defines how many times the user clicks on the link after seeing it. The formula of CTR is:

(Number of Clicks x 100) / Number of Impressions)

The following syntax helps you find the number of indexed pages.

site:example.com

The anchor text is a text with a hyperlink. When a user clicks on this text, he is directed to the page that is linked to it.

Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique.

When a user exits from your website without performing any action or without any event, such a visit is considered as a bounce. The bounce rate is increased when users come to the website and leave without doing anything. Poor content quality, ambiguous navigation can cause a higher bounce rates.

To reduce the bounce rate of your website, you should do the following things.

• Create informative content with clear navigation
• Clear call to action (CTA) helps reduce the bounce rate
• Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc.

PageSpeed Insights reports real users’ First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) experiences over the previous 28-day collection period.