SEO Basic Exam – Get Award Certificate on Successfully Completion May 24, 2022 172 You need to score at least 60% to pass and get an award. SEO Basic Exam The number of attempts remaining is 2 Please submit this form carefully. We shall publish your award on our social media pages to get you a better exposure. 1 / 15 1. What method is used in the permanent redirection? a. 503 b. 404 c. 301 d. 302 301 redirect is used for permanent redirection. 2 / 15 2. What is the bounce rate? a. When the webpage scrolled automatically b. When a visitor navigate to another page with bouncing effect c. When a visitor scroll the site or perform any action d. When someone visit the site and left without performing any action. When a user exits from your website without performing any action or without any event, such a visit is considered as a bounce. The bounce rate is increased when users come to the website and leave without doing anything. Poor content quality, ambiguous navigation can cause a higher bounce rates. To reduce the bounce rate of your website, you should do the following things. Create informative content with clear navigation Clear call to action (CTA) helps reduce the bounce rate Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc. 3 / 15 3. Good SEO practice consists of ______. a. Link manipulation b. Quality Content c. Sneaky redirects d. Cloaking Good SEO practice consists of quality content, clear navigation, good and clear user interface, and a better user experience. 4 / 15 4. What is the canonical issue? a. Having many variants of a content in a single page b. Having many variants of a content in a different pages c. having multiple page variants of same content d. having multiple page variants of various content having multiple page variants of the same content can confuse search engines to set priority. To counter this issue we should use the “rel=canonical” tag in the header of the page that is hosting original content. 5 / 15 5. What does CDN stand for? a. Code delivery network b. Content diversity network c. Code diversity network d. Content delivery network CDN stands for Content delivery network. CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network. 6 / 15 6. What is the anchor text? a. A keyword at the bottom of the page b. A text that stop your page to float c. A relevant text just before the paragraph d. A text with hyper link The anchor text is a text with a hyperlink. When a user clicks on this text, he is directed to the page that is linked to it. 7 / 15 7. What does CTA stand for? a. Click the Asset b. Click to Action c. Convert to Asset d. Conversion to Attract CTA stands for Click to Action. It can be a button or just a simple text. 8 / 15 8. What is the first step of starting the optimization of website? a. On-page optimization b. Analytics and Search console configuration c. Off-page optimization d. Audit & Analysis Audit and Analysis is the first step to creating the roadmap for search engine optimization. 9 / 15 9. True or False. Hiding text or links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. a. True b. False Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background. The same rule is applied to the links. Hiding links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. 10 / 15 10. Keyword stuffing is_____ a. Adding keyword in the page b. Adding the same keywords repeatedly c. Adding keyword in Meta tags d. Writing keyword closely The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked. 11 / 15 11. meta name="googlebot" content="noindex" what will this tag do? a. Stop Google to noindex the webpage b. None of above c. Stop Google to index the webpage d. Stop Google to Cache the webpage If you use noindex tag on your web page, Google will not index those pages. 12 / 15 12. What is the name of the Google tool that helps you identify the issue with page elements, rendering time, loading time and FCP/LCP? a. Google Workspace b. PageSpeed c. Google Ads d. Google Analytics PageSpeed Insights reports real users’ First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) experiences over the previous 28-day collection period. 13 / 15 13. Using white text on a white background can help you improve your website’s ranking. a. False b. True Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background. 14 / 15 14. How will you check the number of indexed pages of your competitor’s website? a. site:competitorwebsite.com b. cache:competitorwebsite.com c. index:competitorwebsite.com d. link:competitorwebsite.com The following syntax helps you find the number of indexed pages. site:example.com 15 / 15 15. What are the boilerplate links? a. Set of internal links that have no value usually added in footer b. Set of internal links with great importance c. Links within the content d. Internal links with bold and italic style Boilerplate links are a set of internal links that have no value and are usually added to the footer. reCAPTCHA field is required please complete!Your score is Please rate this quiz. Your feedback helps us to improve quiz. See review Send feedback Check for The Advanced Level SEO Certification Exam