Audit and Analysis is the first step to creating the roadmap for search engine optimization.

The anchor text is a text with a hyperlink. When a user clicks on this text, he is directed to the page that is linked to it.

Creating links intended to manipulate a site’s ranking is called Link Scheme. Buying and Selling links are prohibited by search engines.

If you use noindex tag on your web page, Google will not index those pages.

Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique.

Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background.

CTA stands for Click to Action. It can be a button or just a simple text.

PageSpeed Insights reports real users’ First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) experiences over the previous 28-day collection period.

Boilerplate links are a set of internal links that have no value and are usually added to the footer.

Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website ranking in search engine result pages.

The sitemap.xml is used to get the web pages indexed. It is submitted in the Google Search Console.

Good SEO practice consists of quality content, clear navigation, good and clear user interface, and a better user experience.

The following syntax helps you find the number of indexed pages.

site:example.com

On-page optimization is the practice to optimize the user experience. Creating good content, easy accessibility, quick page load time comes under on-page optimization activities.

Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background.

The same rule is applied to the links. Hiding links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines.