Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background.

The same rule is applied to the links. Hiding links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines.

Boilerplate links are a set of internal links that have no value and are usually added to the footer.

301 redirect is used for permanent redirection.

The following syntax helps you find the number of indexed pages.

site:example.com

CTA stands for Click to Action. It can be a button or just a simple text.

When a user exits from your website without performing any action or without any event, such a visit is considered as a bounce. The bounce rate is increased when users come to the website and leave without doing anything. Poor content quality, ambiguous navigation can cause a higher bounce rates.

To reduce the bounce rate of your website, you should do the following things.

• Create informative content with clear navigation
• Clear call to action (CTA) helps reduce the bounce rate
• Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc.

Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background.

Creating links intended to manipulate a site’s ranking is called Link Scheme. Buying and Selling links are prohibited by search engines.

The sitemap.xml is used to get the web pages indexed. It is submitted in the Google Search Console.

On-page and Off-page are the two types of optimization practice.

Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique.

The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked.

PageSpeed Insights reports real users’ First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) experiences over the previous 28-day collection period.

CDN stands for Content delivery network. CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network.

CTR stands for Click Through Rate. It simply defines how many times the user clicks on the link after seeing it. The formula of CTR is:

(Number of Clicks x 100) / Number of Impressions)