SEO Basic Exam – Get Award Certificate on Successfully Completion May 24, 2022 129 You need to score at least 60% to pass and get an award. SEO Basic Exam The number of attempts remaining is 2 Please submit this form carefully. We shall publish your award on our social media pages to get you a better exposure. 1 / 15 1. What are the two ways of optimization? a. On-site SEO b. Off-Site SEO c. Off-page SEO d. On-page SEO On-page and Off-page are the two types of optimization practice. 2 / 15 2. What are the boilerplate links? a. Set of internal links that have no value usually added in footer b. Set of internal links with great importance c. Links within the content d. Internal links with bold and italic style Boilerplate links are a set of internal links that have no value and are usually added to the footer. 3 / 15 3. What is the first step of starting the optimization of website? a. Off-page optimization b. Audit & Analysis c. On-page optimization d. Analytics and Search console configuration Audit and Analysis is the first step to creating the roadmap for search engine optimization. 4 / 15 4. Good SEO practice consists of ______. a. Sneaky redirects b. Quality Content c. Cloaking d. Link manipulation Good SEO practice consists of quality content, clear navigation, good and clear user interface, and a better user experience. 5 / 15 5. What is the link scheme? a. Creating links intended to manipulate PageRank b. Creating links intended to manipulate site’s ranking c. A way to get website ranked d. Part of off-page optimization Creating links intended to manipulate a site’s ranking is called Link Scheme. Buying and Selling links are prohibited by search engines. 6 / 15 6. What is the anchor text? a. A text that stop your page to float b. A keyword at the bottom of the page c. A relevant text just before the paragraph d. A text with hyper link The anchor text is a text with a hyperlink. When a user clicks on this text, he is directed to the page that is linked to it. 7 / 15 7. True or False. Hiding text or links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. a. False b. True Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background. The same rule is applied to the links. Hiding links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. 8 / 15 8. What is domain authority? a. Domain Authority (DA) is a Google ranking score. It predicts the probability of your website to rank in search engine result pages. b. Domain Authority (DA) is a Google ranking score. It assured the ranking of your website in search result pages. c. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website to rank in search engine result pages. d. Domain Authority (DA) is a ranking score developed by Moz. It assures the ranking of your website in search result pages. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website ranking in search engine result pages. 9 / 15 9. What does CTA stand for? a. Click to Action b. Convert to Asset c. Conversion to Attract d. Click the Asset CTA stands for Click to Action. It can be a button or just a simple text. 10 / 15 10. What is On-page SEO? a. Bringing traffic through email marketing b. Optimizing the user experience c. Just adding Meta tags d. Building back-links On-page optimization is the practice to optimize the user experience. Creating good content, easy accessibility, quick page load time comes under on-page optimization activities. 11 / 15 11. Why the sitemap.xml is used? a. To get the web pages indexed b. To improve the use experience c. To get the website ranked on the top d. To stop google indexing the website The sitemap.xml is used to get the web pages indexed. It is submitted in the Google Search Console. 12 / 15 12. What is the name of the Google tool that helps you identify the issue with page elements, rendering time, loading time and FCP/LCP? a. Google Ads b. Google Analytics c. Google Workspace d. PageSpeed PageSpeed Insights reports real users’ First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) experiences over the previous 28-day collection period. 13 / 15 13. Keyword stuffing is_____ a. Writing keyword closely b. Adding keyword in Meta tags c. Adding the same keywords repeatedly d. Adding keyword in the page The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked. 14 / 15 14. meta name="googlebot" content="noindex" what will this tag do? a. Stop Google to Cache the webpage b. Stop Google to noindex the webpage c. Stop Google to index the webpage d. None of above If you use noindex tag on your web page, Google will not index those pages. 15 / 15 15. What is the bounce rate? a. When a visitor navigate to another page with bouncing effect b. When the webpage scrolled automatically c. When a visitor scroll the site or perform any action d. When someone visit the site and left without performing any action. When a user exits from your website without performing any action or without any event, such a visit is considered as a bounce. The bounce rate is increased when users come to the website and leave without doing anything. Poor content quality, ambiguous navigation can cause a higher bounce rates. To reduce the bounce rate of your website, you should do the following things. Create informative content with clear navigation Clear call to action (CTA) helps reduce the bounce rate Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc. Your score is Please rate this quiz. Your feedback helps us to improve quiz. See review Send feedback Check for The Advanced Level SEO Certification Exam