The biggest change in the policy is that you need to have 50% of eligible users Google ads certified. It means you need to make your client do certification exams before bringing on the Google Ads Manager account (Earlier known as MCC).
Let’s say you have 4 employees and 20 clients linked in your Google Ads manager account. The total number is (4 + 20) 24. So you need at least 12 users Google ads certified.
To maintain or earn the Google Partner badge, you need to link your Skillshop account with Google Partner. Using these steps you can connect your Google Ads with SkillShop.
To get the partner badge you need to have at least 1 certified user who has Google Ads Manager account with admin or standard access. To make it easy, I offer Answersheets of all essential exams that can help you score up to 100%.