Email campaigns require manual tags on destination URLs for tracking.
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- Google Ads campaigns
- Google Analytics and email campaigns
- None of the above
- Email campaigns
Correct answer is: Email campaigns
Explanation: Email campaigns are tracked by using manual tags by email marketing professionals. By adding campaign parameters to your URLs, you can identify the email campaigns that send traffic to your site. When a user clicks a referral link, these parameters are sent to Analytics, so you can see the effectiveness of each campaign in your reports. You can calculate the ROI, check the effectiveness, and A/B test the ad copies and messages of your email marketing campaign using manual tagging parameters.
Email campaign tracking tags
Following are the manual tags to track email campaign.
utm_term and utm_content are optional tags. Other than these tags, all are mandatory to define.
Campaign URL builder tool is used to manually tag your email marketing campaign.
Read more here: https://support.google.com/analytics/answer/1033863