- The data is a very good indicator of industry-wide performance for machine learning.
- The data is easily replicable by various teams across their organization.
- The data can be used to gauge competitor performance.
- The data is high-quality, originating with their customers.
The correct answer is: The data is high-quality, originating with their customers.
Explanation: Using their own privacy-safe data is beneficial for marketers aiming to leverage Google’s AI solutions. The high-quality nature of this data stems from its origin, the customers themselves. Such first-party data allows the AI to receive direct, relevant information about the company’s products and customer base. This unique data helps instruct the AI to deliver better results, providing a competitive advantage in this era of marketing AI.