“The Google tag is a JavaScript framework known as gtag.js”, this is how a digital marketing consultant describe the Google tag to a new advertiser.
- It’s a tag snippet for Google Shopping that’s needed for tracking.
- It’s used to deploy and modify both Google and third-party tags.
- It will replace Tag Manager, which has less accurate data.
- It’s a JavaScript framework, also known as gtag.js.
The correct answer is: It’s a JavaScript framework, also known as gtag.js.
Explanation: As a digital marketing consultant, introducing the Google tag to a new advertiser is essential. The Google tag, termed gtag.js, is a JavaScript framework. This framework is instrumental in integrating diverse tracking and measurement functionalities on websites. By utilizing it, advertisers can collect precise data, subsequently analyzing it to refine and optimize their digital marketing initiatives for better outcomes.