For a video ad targeting consideration, prioritize showcasing the product over people.
- Emphasize multiple people to engage viewers.
- Emphasize people as a way of getting your brand or product noticed by potential customers.
- Emphasize people in order to humanize the story.
- Emphasize the product over people.
The correct answer is: Emphasize the product over people.
Explanation: Google’s research revealed an intriguing dynamic between people and products throughout the marketing funnel. In the awareness phase, individuals play a vital role, acting as the central figures or the captivating elements that draw viewers’ attention to your brand and message. However, when driving consideration, the focus shifts. Here, the product becomes the star, while people assume a complementary role, emphasizing the product’s features and benefits.