To engage with your team effectively during the development of an online-to-offline strategy, it’s essential to ask thought-provoking questions that ensure alignment on both customer and business goals.

• Follow a traditional marketing structure designated online and offline teams
• Set separate online and offline KPIs and business objective for each team
• Meet with each team separately to learn about their O2O strategy
• Ask thought-provoking questions to align on customer and business goals

The correct answer is: Ask thought-provoking questions to align on customer and business goals

Explanation: While strategizing for an online-to-offline approach, recognizing the role of each team member is the initial step. What follows is a phase of engaging dialogue. Posing thought-provoking questions can spark insightful discussions, driving alignment on overarching business objectives and consumer aspirations. Ensuring this congruence is pivotal, as it steers the direction of the Online-to-Offline strategy, optimizing it to be beneficial for the business while catering to shopper preferences.