Michelle can use the Insights feature in Google My Business to understand how her business listing is performing and how it can reach more people online.
- She can review her AdWords Express account to see what ads she has connected to her listing.
- She can ask her customers to provide the information as part of their review.
- She can use insights to see how many people saw her business online and the types of things they were searching for when her listing appeared.
- She can review the call information to see how many customers are calling her directly from their online search.
The correct answer is: She can use insights to see how many people saw her business online and the types of things they were searching for when her listing appeared.
Explanation: Google My Business Insights allows Michelle to track the performance of her Business Profile over a selected time. By setting a date range, she can gain valuable insights into how people are interacting with her business on Google. This includes data on how often her profile is viewed, the types of searches that lead to her listing, and the overall popularity of her business with both current and potential customers. These insights are accessible only to owners and managers of the Business Profile and can be viewed by signing into the Google Account used to manage the profile. Additionally, she can download these insights for multiple profiles to a spreadsheet for a more comprehensive analysis, especially useful for businesses with multiple locations.
Read more here: https://support.google.com/business/answer/9918094