- It’s easily replicated by multiple teams within their organization.
- It’s a strong indicator of industry-wide performance for machine learning.
- It’s similar to competitor data and can be used to understand how others are performing.
- It’s high-quality and captures customer transactions that drive business results.
The correct answer is: It’s high-quality and captures customer transactions that drive business results.
Explanation: Google’s AI relies heavily on the advertiser’s first-party, privacy-safe data to effectively cater to the right audience at the right time. This data is integral as it is high-quality, directly coming from customers, and contains vital information related to the products being sold and the customers buying them. It’s unique to each business, providing them with a competitive advantage in optimizing marketing strategies with Google’s AI.