- Product-oriented
- Auction
- Reach
- Manual bids
The correct answer is: Reach
Explanation: Performance Max campaigns offer a significant advantage in terms of “reach.” By utilizing Google’s sophisticated AI technology, Performance Max taps into a vast array of Google platforms, including Search, Images, YouTube, and more. This not only maximizes visibility but ensures that your ads are served on the optimal inventory across these platforms. With a single campaign, advertisers can dynamically target potential customers across all Google ad inventories, ensuring they connect with audiences most likely to be interested.
Read more here: https://support.google.com/google-ads/answer/10724817