When developing an online-to-offline strategy, it’s crucial to ask thought-provoking questions to align on customer and business goals with your team.
- Meet with each team separately to learn about their O2O strategy
- Set separate online and offline KPIs and business objective for each team
- Follow a traditional marketing structure designated online and offline teams
- Ask thought-provoking questions to align on customer and business goals
The correct answer is: Ask thought-provoking questions to align on customer and business goals
Explanation: The success of an online-to-offline strategy depends on a harmonized team approach. After establishing the distinct role each team plays, the pivotal step that follows is posing the right, stimulating questions. The essence of these discussions is to resonate with your team members on mutual business objectives and consumer aspirations. This alignment ensures that the crafted online-to-offline strategy is not only advantageous for the business but also aligns seamlessly with the preferences of your shoppers.