What is a “secondary dimension” in Google Analytics?

A “secondary dimension” is an additional report dimension for more specific analysis in Google Analytics. It is a key-value that provides an additional level of sorting and/or aggregation in your report.

  • A visualization to understand the impact of data
  • A dashboard widget that offers more specific analysis
  • An additional report metric for more specific analysis
  • An additional report dimension for more specific analysis

The correct answer is: An additional report dimension for more specific analysis

Definition: The “secondary dimension” is an additional report dimension for more specific analysis in Google Analytics. The secondary dimension is a key value that provides an additional level of sorting and/or aggregation in your report. 

It actually lets you analyze the report more specifically. Many report tables display a row for each possible combination of primary and secondary dimension values.

Example of Secondary Dimension: You are looking for a demographic report with a gender option. Now you want to see the source of traffic that is sending a maximum number of females on your website.

Here you need to choose Source as a secondary dimension. See the image to know the way of choosing the secondary dimensions.

This is a “secondary dimension” in Google Analytics.
This is how you can choose the secondary dimension.
Learn more about the secondary dimension here
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