What is a “secondary dimension” in Google Analytics?

A “secondary dimension” is an additional report dimension for more specific analysis in Google Analytics. It is a key-value that provides an additional level of sorting and/or aggregation in your report.

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  • A visualization to understand the impact of data
  • A dashboard widget that offers more specific analysis
  • An additional report metric for more specific analysis
  • An additional report dimension for more specific analysis

The correct answer is: An additional report dimension for more specific analysis

Definition: The “secondary dimension” is an additional report dimension for more specific analysis in Google Analytics. The secondary dimension is a key value that provides an additional level of sorting and/or aggregation in your report. 

It actually let you analyze the report more specifically. Many report tables display a row for each possible combination of primary and secondary dimension values.

Example of Secondary Dimension: You are looking a demographic report with gender option. Now you want to see the source of traffic that is sending maximum number of females on your website.

Here you need to choose Source as a secondary dimension. See the image to know the way of choosing secondary dimension.

This is a “secondary dimension” in Google Analytics.
This is how you can choose the secondary dimension.
Learn more about the secondary dimension here
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