To engage with your team when developing an online-to-offline strategy, ask thought-provoking questions to align on customer and business goals.
- Set separate online and offline KPIs and business objective for each team
- Follow a traditional marketing structure designated online and offline teams
- Meet with each team separately to learn about their O2O strategy
- Ask thought-provoking questions to align on customer and business goals
The correct answer is: Ask thought-provoking questions to align on customer and business goals
Explanation: When crafting an online-to-offline strategy, understanding each team’s role is paramount. The subsequent essential move is posing the right inquiries. Instigating thought-provoking discussions with your team becomes crucial. The primary objective behind these conversations is to ensure alignment between the team regarding both business objectives and the aspirations of consumers. By doing so, you can collaboratively shape an online-to-offline strategy that ideally caters to the needs of your business while simultaneously fulfilling the expectations of your shoppers.