SEO Advance Level Exam – Get Award Certificate on Successfully Completion May 24, 2022 126 You need to score at least 60% to pass and get an award. SEO – Advance Level Exam Assess your truly advanced level SEO skills. Please submit this form carefully. We shall publish your award on our social media pages to get you a better exposure. 1 / 25 1. You have a product page and that is ranking fine in search engine. You notice that even after having a good rank on the result page, you are not getting enough conversions. A colleague from your team suggests you change the button of your lead form. After the change, you see the difference in the number of conversions. Do you think that changing the color can put this much impact? a. False b. True On the product page, you should always keep testing with images and content until you get the maximum conversion rate. Just an image, CTA text, colour of the button, sequence of form fields, and form location can change your conversion number drastically. 2 / 25 2. What does CDN stand for? a. Code diversity network b. Content delivery network c. Code delivery network d. Content diversity network CDN stands for Content delivery network. CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network. 3 / 25 3. Where can we find the page experience report? a. In the Google Ads b. In the Google Workspace c. In the Search Console d. in the Google Analytics The page experience report can be found in the Google Search Console. 4 / 25 4. Your executive has sent the guest post request to several webmasters. Very few of them responded to his email. What should he do now? a. Followup with required changes in email content because it takes some time b. Offer them money to get his guest post published c. Stop chasing them and find new contacts If you are looking for guest post opportunities to get your business content submitted and promoted, you should keep experimenting with your email content. Offer unique content with details so that it can help publishers generate extra traffic. Don’t make a hurry and have patience. Regular follow-up is a better option than moving to other publishers quickly. 5 / 25 5. What to do in case of manual action against your website? (Select two correct options) a. Post more content b. Remove paid, spammy and irrelevant links c. Create new relevant links d. Consult with Google representative e. Disavow links Manual actions are taken against your website if you are involved in any unethical SEO practice. If you are found buying selling links or using any blackhat tactic, your website will be de-indexed. The cause of manual action is always mentioned in the notification emails sent by the Google search team. If you receive such notification in your Google search console, do the following things at priority: Analyze the content. If you have duplicate or copyright content on your website, remove that content immediately. Analyze backlinks. If you find any website that you think is irrelevant or has spam hosted on it, disavow it immediately. Get the paid irrelevant links removed. Check the page source. If you find any suspicious script injected in the footer, take the help of the developer to clean it immediately. After taking the following action and fixing the issue, follow the steps mentioned in your email sent by the Google team. You can even re-submit the sitemap. 6 / 25 6. You are working on a traveling website. What search query pattern will you use to find the relevant website to share the guest posts? a. Travelling + Guest post b. Travelling + "Guest post" c. Guest post on travelling subject d. "Travelling" "Guest post" Putting the keywords in double inverted commas (“……”) helps you find the most accurate and relevant results. 7 / 25 7. Your client is going to start an e-commerce website. What would you suggest he do on the development side for an early optimization of structure? a. Create optimised url structure b. Unpublish the page when product is out of stock c. Create dynamic meta description and title on the basis of product name and category d. Add dynamic strings and parameter in the url E-Commerce websites keep changing frequently according to inventory updates. You can ask your web developers to get the dynamic meta description and title created on the basis of product name and category. After this functionality, you need not write the titles and descriptions manually. It will be generated automatically. In the same way, you can get the optimized URL structure created. 8 / 25 8. Which one of these is not a search engine activity? a. Copy writing b. Crowling c. Indexing d. Caching Crawling, Indexing, and Caching are search engine activities. Crawler access your website and index in the Database. Google takes a snapshot of each web page as a backup in case the current page isn’t available. These pages then become part of Google’s cache. If you click a link that says “Cached,” you’ll see the version of the site that Google stored. 9 / 25 9. Your competitor’s finance website is just a few months old. But it ranks in quite a better position than yours. What could be the possible reason? (Choose two reasons) a. Content is well explained and unique b. He is using schema and has clear website structure c. His images are optimised and meta keywords are relevant d. He has bought the quality links Having a clear website structure with defined schema and well-explained content, you can get your website optimized quickly. Such websites can easily outrank other older websites. 10 / 25 10. What is domain authority? a. Domain Authority (DA) is a Google ranking score. It predicts the probability of your website to rank in search engine result pages. b. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website to rank in search engine result pages. c. Domain Authority (DA) is a ranking score developed by Moz. It assures the ranking of your website in search result pages. d. Domain Authority (DA) is a Google ranking score. It assured the ranking of your website in search result pages. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website ranking in search engine result pages. 11 / 25 11. Using white text on a white background can help you improve your website’s ranking. a. False b. True Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background. 12 / 25 12. which is the Google tool that help to analyze day-to-day traffic? a. Google Ads b. Search Console c. Google Analytics d. Google Publish Center Google Analytics helps you analyze your website’s day-to-day traffic, user behaviour, and lot more metrics. 13 / 25 13. What are the two ways of optimization? a. On-site SEO b. Off-page SEO c. On-page SEO d. Off-Site SEO On-page and Off-page are the two types of optimization practice. 14 / 25 14. What are the benefits of using CDN? a. Improve website loading time b. Shows the content according to the geo location c. Improve the quality of assets d. Hosts all the page assets like js, images, video, etc CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network. 15 / 25 15. What if manual action has been taken against your website, what will you do first? a. Migrate to another domain name b. Submit the appeal c. Analyse the backlinks and malware in the website d. Talk to Google representative Manual actions are taken against your website if you are involved in any unethical SEO practice. If you are found buying selling links or using any blackhat tactic, your website will be de-indexed. The cause of manual action is always mentioned in the notification emails sent by the Google search team. If you receive such notification in your Google search console, do the following things at priority: Analyze the content. If you have duplicate or copyright content on your website, remove that content immediately. Analyze backlinks. If you find any website that you think is irrelevant or has spam hosted on it, disavow it immediately. Get the paid irrelevant links removed. Check the page source. If you find any suspicious script injected in the footer, take the help of the developer to clean it immediately. After taking the following action and fixing the issue, follow the steps mentioned in your email sent by the Google team. You can even re-submit the sitemap. 16 / 25 16. True or False. By adding more context around images, results cannot become more useful, it cannot lead to higher-quality traffic to your site. a. False b. True While getting your image ranked, you should use the correct ALT tag and name the image relevantly. By adding more context around images, results can become more useful. It can lead to higher-quality traffic to your site. 17 / 25 17. Your client has given you an absolutely new website. You are supposed to add tracking codes, verification codes, remarketing, and other tags. Adding these tags will surely affect your page speed. How will you counter this issue? a. Ignore the page speed issue and focus on tracking b. Mix all the tags together c. Use Google Analytics d. Use Google Tag Manager Google Tag Manager helps you manage your tags. Instead of adding all JS tracking codes to your website, you can just add a single tag from the Google Tag Manager and keep all the JS tracking codes in your tag manager. 18 / 25 18. What is the anchor text? a. A keyword at the bottom of the page b. A text with hyper link c. A text that stop your page to float d. A relevant text just before the paragraph The anchor text is a text with a hyperlink. When a user clicks on this text, he is directed to the page that is linked to it. 19 / 25 19. PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. a. True b. False PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. many signals are analyzed to decide the PageRank. Content quality, user experience, links, navigation, etc are some of many signals. 20 / 25 20. Keyword stuffing is_____ a. Adding the same keywords repeatedly b. Writing keyword closely c. Adding keyword in Meta tags d. Adding keyword in the page The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked. 21 / 25 21. You have a product page and that is ranking fine in search engine. You notice that even after having a good rank on the result page, you are not getting enough conversions. A colleague from your team suggests you change the image and add some text. After the change, you see the difference in the number of conversions. Do you think that these can put this much impact? a. True b. False On the product page, you should always keep testing with images and content until you get the maximum conversion rate. Just an image, CTA text, colour of the button, sequence of form fields, and form location can change your conversion number drastically. 22 / 25 22. What are the meta tags that are considered by google? (Select two correct options) a. Title b. Keyword c. All the above d. Description Title and Meta Description tags are considered by Google. The keyword tag is not considered by Google but many other search engines use the keyword tag. 23 / 25 23. How can you counter canonical issues? a. Use "rel=canonical" tag in the header of page that is hosting original content b. Use "rel=canonical" tag in the footer of page that is hosting original content c. Use "rel=canonical" tag in links pointing to duplicate content d. Use "rel=canonical" tag in the header of duplicate content pages To counter the canonical issue, use the “rel=canonical” tag in the header of the page that is hosting original content. 24 / 25 24. What is the correct way to urgently remove content from Google Search? a. Remove page from hosting b. Use <meta name="robots" content="noindex"> in header c. Submit removal request from search console d. Block Search indexing with ‘noindex’ If you want to remove your content with any urgency, you can use the Google Search console. You can submit a removal request from the search console. 25 / 25 25. What is the link scheme? a. A way to get website ranked b. Part of off-page optimization c. Creating links intended to manipulate site’s ranking d. Creating links intended to manipulate PageRank Creating links intended to manipulate a site’s ranking is called Link Scheme. Buying and Selling links are prohibited by search engines. reCAPTCHA field is required please complete!Your score is Please rate this exam. Your feedback helps us to improve it. See review Send feedback Check for the SEO Basic Level Certification Exam