To have a higher ranking in Google My Business, you should always add relevant business information, product and service description, schedules, images, other media files and keep responding to the reviews.

On-page optimization is the practice to optimize the user experience. Creating good content, easy accessibility, quick page load time comes under on-page optimization activities.

Doorways are sites or pages created to rank for specific, similar search queries. Such pages are created with a specific variant of keywords and with no value-adding content. The content of such pages is considered thin. When a visitor opens the page, it sometimes immediately redirects to the main page.

While getting your image ranked, you should use the correct ALT tag and name the image relevantly. By adding more context around images, results can become more useful. It can lead to higher-quality traffic to your site.

While getting your image ranked, you should use the correct ALT tag and name the image relevantly. By adding more context around images, results can become more useful. It can lead to higher-quality traffic to your site.

<meta name="google" content="nopagereadaloud"/> meta tag stops google to read aloud your page.

having multiple page variants of the same content can confuse search engines to set priority. To counter this issue we should use the “rel=canonical” tag in the header of the page that is hosting original content.

The Google Search Console is a tool that helps you identify the coverage issues of your website.

CDN stands for Content delivery network. CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network.

Page loading speed is one of the most important ranking factors. Your website’s user experience is decided on the basis of your website’s speed.

Google suggests defining your links. You can get your outbound links qualified by using tags. For affiliate links, you can use the “sponsor” tag. If your website has user-generated content and links are being inserted by your website visitors, you should tag them with the “UGC” tag. The nofollow tag is used in case of linking back to the website that is not authoritative. Such tags help search engines understand the nature of links.

The anchor text is a text with a hyperlink. When a user clicks on this text, he is directed to the page that is linked to it.

Alt tag must be assigned with the images. Alt tag helps users understand what the image is about if in any case the image is not loaded on your web page.

Render-blocking resources increase your page loading time and reduce the PageSpeed score. You should eliminate the render-blocking resources immediately. Otherwise it will lead to poor user experience.

If you are looking for guest post opportunities to get your business content submitted and promoted, you should keep experimenting with your email content. Offer unique content with details so that it can help publishers generate extra traffic. Don’t make a hurry and have patience. Regular follow-up is a better option than moving to other publishers quickly.

Backlinks Create reputation. Even search engines consider backlinks as a ranking factor. Naturally created backlinks help you get a higher ranking on the search engine result page. But buying and selling links to manipulate the ranking is a prohibited practice that may lead your website to manual action.

The page experience report can be found in the Google Search Console.

If you are looking for guest post opportunities to get your business content submitted and promoted, you should keep experimenting with your email content. Offer unique content with details so that it can help publishers generate extra traffic. Don’t make a hurry and have patience. Regular follow-up is a better option than moving to other publishers quickly.

On the product page, you should always keep testing with images and content until you get the maximum conversion rate. Just an image, CTA text, colour of the button, sequence of form fields, and form location can change your conversion number drastically.

To counter the canonical issue, use the “rel=canonical” tag in the header of the page that is hosting original content.

The cache plugins improve the speed and performance of the website by generating static HTML pages of your website and saving them on your server. Each time a user tries to access your website, your caching plugin serves up the lighter HTML page instead of processing the scripts and code-filled WordPress generated page.

Boilerplate links are a set of internal links that have no value and are usually added to the footer.

Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique.

If you’ve restructured your site, use 301 redirects (“RedirectPermanent”) in your .htaccess file.

Your website’s URL structure should be clean. As per Google’s guidelines, the user should be descriptive. You should use the hyphen (-) instead of underscore ( _ ).