Buying and selling links to manipulate raking signals is prohibited. Your website will be de-indexed if found evolving in such activity.

The anchor text should be informative and with context to the content. Search engines use links to determine the ranking. The anchor texts must be chosen carefully so that the link gets maximum benefits.

Having a clear website structure with defined schema and well-explained content, you can get your website optimized quickly. Such websites can easily outrank other older websites.

Creating links to manipulate the ranking is not advisable. It may lead your website to get a penalty. But we all know that links are always considered while deciding the ranking. The perfect way of generating links is to make unique and sharable content.

if-modified-since header is used to alert the crawler about the changes on your website. It helps you prevent Google’s crawler from loading unnecessary resources. It is enabled on the server-side. Your website hosting provider manages this header. By default, it is enabled.

If you have a higher rendering time problem on your website, you should remove unused JS and CSS, and minify resource files and codes.

While getting your image ranked, you should use the correct ALT tag and name the image relevantly. By adding more context around images, results can become more useful. It can lead to higher-quality traffic to your site.

Manual actions are taken against your website if you are involved in any unethical SEO practice. If you are found buying selling links or using any blackhat tactic, your website will be de-indexed. The cause of manual action is always mentioned in the notification emails sent by the Google search team. If you receive such notification in your Google search console, do the following things at priority:

• Analyze the content. If you have duplicate or copyright content on your website, remove that content immediately.
• Analyze backlinks. If you find any website that you think is irrelevant or has spam hosted on it, disavow it immediately. Get the paid irrelevant links removed.
• Check the page source. If you find any suspicious script injected in the footer, take the help of the developer to clean it immediately.

After taking the following action and fixing the issue, follow the steps mentioned in your email sent by the Google team. You can even re-submit the sitemap.

Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website ranking in search engine result pages.

If you are looking for guest post opportunities to get your business content submitted and promoted, you should keep experimenting with your email content. Offer unique content with details so that it can help publishers generate extra traffic. Don’t make a hurry and have patience. Regular follow-up is a better option than moving to other publishers quickly.

Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique.

The following syntax helps you find the number of indexed pages.

site:example.com

Putting the keywords in double inverted commas (“……”) helps you find the most accurate and relevant results.

Doorways are sites or pages created to rank for specific, similar search queries. Such pages are created with a specific variant of keywords and with no value-adding content. The content of such pages is considered thin. When a visitor opens the page, it sometimes immediately redirects to the main page.

CTA stands for Click to Action. It can be a button or just a simple text.

The sitemap.xml is used to get the web pages indexed. It is submitted in the Google Search Console.

Boilerplates content is a piece of content repeated on every page of the website with no real ranking value.

If your website is not compatible with all browsers, some of your website visitors may experience poor performance. Whenever you add any functionality, test your website on every browser. You can check the browsers and browser version details in Google Analytics on which your website is being accessed.

Page loading speed is one of the most important ranking factors. Your website’s user experience is decided on the basis of your website’s speed.

PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. many signals are analyzed to decide the PageRank. Content quality, user experience, links, navigation, etc are some of many signals.

Render-blocking resources increase your page loading time and reduce the PageSpeed score. You should eliminate the render-blocking resources immediately. Otherwise it will lead to poor user experience.

Audit and Analysis is the first step to creating the roadmap for search engine optimization.

if-modified-since header is used to alert the crawler about the changes on your website. It helps you prevent Google’s crawler from loading unnecessary resources. It is enabled on the server-side. Your website hosting provider manages this header. By default, it is enabled.

To counter the canonical issue, use the “rel=canonical” tag in the header of the page that is hosting original content.

Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background.