Following are the steps to optimize Google My Business Listing.

• Write informative description
• Prove high-quality images of product, shop, and team
• Ask your clients to post a detailed review after visiting the store
• Always respond to reviews irrespective of nature. Even the negative reviews help your user understand the efficiency of your support system.

In your webpage, H1 is given higher weightage. That’s why it is suggested to mention H1 carefully. You get the higher ranking opportunity if write H1.

Google Tag Manager helps you manage your tags. Instead of adding all JS tracking codes to your website, you can just add a single tag from the Google Tag Manager and keep all the JS tracking codes in your tag manager.

If you want to remove your content with any urgency, you can use the Google Search console. You can submit a removal request from the search console.

E-Commerce websites keep changing frequently according to inventory updates. You can ask your web developers to get the dynamic meta description and title created on the basis of product name and category. After this functionality, you need not write the titles and descriptions manually. It will be generated automatically. In the same way, you can get the optimized URL structure created.

Backlinks Create reputation. Even search engines consider backlinks as a ranking factor. Naturally created backlinks help you get a higher ranking on the search engine result page. But buying and selling links to manipulate the ranking is a prohibited practice that may lead your website to manual action.

Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background.

The same rule is applied to the links. Hiding links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines.

The audit of backlinks to your website is important. Spammy links can get your website penalized. You can check the backlinks in the Google search console.

To counter the canonical issue, use the “rel=canonical” tag in the header of the page that is hosting original content.

Schema is a semantic vocabulary of tags (or microdata). You change your website’s search appearance on the result page using relevant schema.

If you use noindex tag on your web page, Google will not index those pages.

if-modified-since header is used to alert the crawler about the changes on your website. It helps you prevent Google’s crawler from loading unnecessary resources. It is enabled on the server-side. Your website hosting provider manages this header. By default, it is enabled.

Audit and Analysis is the first step to creating the roadmap for search engine optimization.

To have a higher ranking in Google My Business, you should always add relevant business information, product and service description, schedules, images, other media files and keep responding to the reviews.

The cache plugins improve the speed and performance of the website by generating static HTML pages of your website and saving them on your server. Each time a user tries to access your website, your caching plugin serves up the lighter HTML page instead of processing the scripts and code-filled WordPress generated page.

<meta name="google" content="nopagereadaloud"/> meta tag stops google to read aloud your page.

Boilerplate links are a set of internal links that have no value and are usually added to the footer.

The Google Search Console is a tool that helps you identify the coverage issues of your website.

On the product page, you should always keep testing with images and content until you get the maximum conversion rate. Just an image, CTA text, colour of the button, sequence of form fields, and form location can change your conversion number drastically.

Page loading speed is one of the most important ranking factors. Your website’s user experience is decided on the basis of your website’s speed.

The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked.

Crawling, Indexing, and Caching are search engine activities. Crawler access your website and index in the Database. Google takes a snapshot of each web page as a backup in case the current page isn’t available. These pages then become part of Google’s cache. If you click a link that says “Cached,” you’ll see the version of the site that Google stored.

Correct internal linking structure and good content can get your website ranked in a short period of time. There should not be any 404 errors in your internal links. You should make a content planner every month and schedule the posts in a uniform manner. Content should be posted with equal frequency and on the same days and times.

To reduce the bounce rate of your website, you should do the following things.

• Create informative content with clear navigation
• Clear call to action (CTA) helps reduce the bounce rate
• Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc.

CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network.