Your website’s URL structure should be clean. As per Google’s guidelines, the user should be descriptive. You should use the hyphen (-) instead of underscore ( _ ).

The Search Engines recommend submitting the sitemap in XML format.

The anchor text should be informative and with context to the content. Search engines use links to determine the ranking. The anchor texts must be chosen carefully so that the link gets maximum benefits.

Google Tag Manager helps you manage your tags. Instead of adding all JS tracking codes to your website, you can just add a single tag from the Google Tag Manager and keep all the JS tracking codes in your tag manager.

Your web hosting performance is one of many ranking factors. If your hosting providers are not able to manage efficiency, your website may take a longer time to get the desired rank. The performance is directly associated with user experience. Poor user experience can’t get your website ranked.

Correct internal linking structure and good content can get your website ranked in a short period of time. There should not be any 404 errors in your internal links. You should make a content planner every month and schedule the posts in a uniform manner. Content should be posted with equal frequency and on the same days and times.

Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website ranking in search engine result pages.

Boilerplate links are a set of internal links that have no value and are usually added to the footer.

The following syntax helps you find the number of indexed pages.

site:example.com

When it comes to the ranking factors, both user timing (user’s spending time on the site) and page timing (time to load the page) are considered. User experience helps you understand how easy your website is to access.

Backlinks Create reputation. Even search engines consider backlinks as a ranking factor. Naturally created backlinks help you get a higher ranking on the search engine result page. But buying and selling links to manipulate the ranking is a prohibited practice that may lead your website to manual action.

Boilerplates content is a piece of content repeated on every page of the website with no real ranking value.

The sitemap.xml is used to get the web pages indexed. It is submitted in the Google Search Console.

Google Tag Manager helps you manage your tags. Instead of adding all JS tracking codes to your website, you can just add a single tag from the Google Tag Manager and keep all the JS tracking codes in your tag manager.

Creating links to manipulate the ranking is not advisable. It may lead your website to get a penalty. But we all know that links are always considered while deciding the ranking. The perfect way of generating links is to make unique and sharable content.

When a user exits from your website without performing any action or without any event, such a visit is considered as a bounce. The bounce rate is increased when users come to the website and leave without doing anything. Poor content quality, ambiguous navigation can cause a higher bounce rates.

To reduce the bounce rate of your website, you should do the following things.

• Create informative content with clear navigation
• Clear call to action (CTA) helps reduce the bounce rate
• Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc.

Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background.

The same rule is applied to the links. Hiding links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines.

In your webpage, H1 is given higher weightage. That’s why it is suggested to mention H1 carefully. You get the higher ranking opportunity if write H1.

Render-blocking resources increase your page loading time and reduce the PageSpeed score. You should eliminate the render-blocking resources immediately. Otherwise it will lead to poor user experience.

To counter the canonical issue, use the “rel=canonical” tag in the header of the page that is hosting original content.

The sitemap.xml is submitted in the Google Search Console.

Following are the steps to optimize Google My Business Listing.

• Write informative description
• Prove high-quality images of product, shop, and team
• Ask your clients to post a detailed review after visiting the store
• Always respond to reviews irrespective of nature. Even the negative reviews help your user understand the efficiency of your support system.

Alt tag must be assigned with the images. It passes the image information to your user if the image is not loaded.

Manual actions are taken against your website if you are involved in any unethical SEO practice. If you are found buying selling links or using any blackhat tactic, your website will be de-indexed. The cause of manual action is always mentioned in the notification emails sent by the Google search team. If you receive such notification in your Google search console, do the following things at priority:

• Analyze the content. If you have duplicate or copyright content on your website, remove that content immediately.
• Analyze backlinks. If you find any website that you think is irrelevant or has spam hosted on it, disavow it immediately. Get the paid irrelevant links removed.
• Check the page source. If you find any suspicious script injected in the footer, take the help of the developer to clean it immediately.

After taking the following action and fixing the issue, follow the steps mentioned in your email sent by the Google team. You can even re-submit the sitemap.

If you want to remove your content with any urgency, you can use the Google Search console. You can submit a removal request from the search console.