SEO Advance Level Exam – Get Award Certificate on Successfully Completion May 24, 2022 171 You need to score at least 60% to pass and get an award. SEO – Advance Level Exam Assess your truly advanced level SEO skills. Please submit this form carefully. We shall publish your award on our social media pages to get you a better exposure. 1 / 25 1. Which of these activities is not recommended to create backlinks? a. Blog post b. Publishing informative sharable content c. Guest post d. Buying links Buying and selling links to manipulate raking signals is prohibited. Your website will be de-indexed if found evolving in such activity. 2 / 25 2. How should an anchor text be written? a. First character should be capital b. In the uppercase to increase the weightage c. Informative and with context to the content d. Just keyword specific The anchor text should be informative and with context to the content. Search engines use links to determine the ranking. The anchor texts must be chosen carefully so that the link gets maximum benefits. 3 / 25 3. Your competitor’s finance website is just a few months old. But it ranks in quite a better position than yours. What could be the possible reason? (Choose two reasons) a. He has bought the quality links b. He is using schema and has clear website structure c. Content is well explained and unique d. His images are optimised and meta keywords are relevant Having a clear website structure with defined schema and well-explained content, you can get your website optimized quickly. Such websites can easily outrank other older websites. 4 / 25 4. What are the correct ways of getting the backlinks? (Choose three correct options) a. Create sharable content b. Paid link c. Blogs d. Comments and Forum participation e. Guest post Creating links to manipulate the ranking is not advisable. It may lead your website to get a penalty. But we all know that links are always considered while deciding the ranking. The perfect way of generating links is to make unique and sharable content. 5 / 25 5. We use the if-modified-since header to prevent Google’s crawler from loading unnecessary resources. a. False b. True if-modified-since header is used to alert the crawler about the changes on your website. It helps you prevent Google’s crawler from loading unnecessary resources. It is enabled on the server-side. Your website hosting provider manages this header. By default, it is enabled. 6 / 25 6. Your website has a higher rendering time. What should you do to resolve this issue? (Choose two correct answers) a. Stop using high resolution images b. Minify JS & CSS c. Remove unused JS and CSS d. Add relevant content If you have a higher rendering time problem on your website, you should remove unused JS and CSS, and minify resource files and codes. 7 / 25 7. True or False. By adding more context around images, results cannot become more useful, it cannot lead to higher-quality traffic to your site. a. False b. True While getting your image ranked, you should use the correct ALT tag and name the image relevantly. By adding more context around images, results can become more useful. It can lead to higher-quality traffic to your site. 8 / 25 8. What if manual action has been taken against your website, what will you do first? a. Analyse the backlinks and malware in the website b. Migrate to another domain name c. Submit the appeal d. Talk to Google representative Manual actions are taken against your website if you are involved in any unethical SEO practice. If you are found buying selling links or using any blackhat tactic, your website will be de-indexed. The cause of manual action is always mentioned in the notification emails sent by the Google search team. If you receive such notification in your Google search console, do the following things at priority: Analyze the content. If you have duplicate or copyright content on your website, remove that content immediately. Analyze backlinks. If you find any website that you think is irrelevant or has spam hosted on it, disavow it immediately. Get the paid irrelevant links removed. Check the page source. If you find any suspicious script injected in the footer, take the help of the developer to clean it immediately. After taking the following action and fixing the issue, follow the steps mentioned in your email sent by the Google team. You can even re-submit the sitemap. 9 / 25 9. What is domain authority? a. Domain Authority (DA) is a Google ranking score. It predicts the probability of your website to rank in search engine result pages. b. Domain Authority (DA) is a Google ranking score. It assured the ranking of your website in search result pages. c. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website to rank in search engine result pages. d. Domain Authority (DA) is a ranking score developed by Moz. It assures the ranking of your website in search result pages. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website ranking in search engine result pages. 10 / 25 10. An executive has sent the guest post request to several webmasters. Very few of them responded to his email. What should he do now? a. Offer them money to get his guest post published b. He should keep doing follow-ups with appropriate interval c. Stop chasing them and find new contacts If you are looking for guest post opportunities to get your business content submitted and promoted, you should keep experimenting with your email content. Offer unique content with details so that it can help publishers generate extra traffic. Don’t make a hurry and have patience. Regular follow-up is a better option than moving to other publishers quickly. 11 / 25 11. What is the black hat SEO technique? a. Adding duplicate content b. Not using the meta tags c. Optimising the page elements d. Technique violating the Search engine terms of service Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique. 12 / 25 12. How will you check the number of indexed pages of your competitor’s website? a. cache:competitorwebsite.com b. link:competitorwebsite.com c. site:competitorwebsite.com d. index:competitorwebsite.com The following syntax helps you find the number of indexed pages. site:example.com 13 / 25 13. You are working on a traveling website. What search query pattern will you use to find the relevant website to share the guest posts? a. "Travelling" "Guest post" b. Travelling + Guest post c. Travelling + "Guest post" d. Guest post on travelling subject Putting the keywords in double inverted commas (“……”) helps you find the most accurate and relevant results. 14 / 25 14. What is the definition of Doorway pages? a. Doorway pages are created to generate relevant traffic to the website. b. Doorway pages help to increase the website usability c. Doorways pages help search engine to identify the archived content. d. Doorways are sites or pages created to rank for specific, similar search queries. Doorways are sites or pages created to rank for specific, similar search queries. Such pages are created with a specific variant of keywords and with no value-adding content. The content of such pages is considered thin. When a visitor opens the page, it sometimes immediately redirects to the main page. 15 / 25 15. What does CTA stand for? a. Convert to Asset b. Click the Asset c. Click to Action d. Conversion to Attract CTA stands for Click to Action. It can be a button or just a simple text. 16 / 25 16. Why the sitemap.xml is used? a. To get the website ranked on the top b. To stop google indexing the website c. To improve the use experience d. To get the web pages indexed The sitemap.xml is used to get the web pages indexed. It is submitted in the Google Search Console. 17 / 25 17. What is the boilerplates content? a. Content written in paragraph b. An important keyword rich content c. A piece of content written for the specific page only d. A piece of content repeated on every page of website with no value Boilerplates content is a piece of content repeated on every page of the website with no real ranking value. 18 / 25 18. In technical SEO, what should be considered? (Select three correct answers) a. Clean HTML b. Browser compatibility c. Correct character encoding d. Good quality links from relevant link farm sites If your website is not compatible with all browsers, some of your website visitors may experience poor performance. Whenever you add any functionality, test your website on every browser. You can check the browsers and browser version details in Google Analytics on which your website is being accessed. 19 / 25 19. Website speed is not an important ranking factor. a. True b. False Page loading speed is one of the most important ranking factors. Your website’s user experience is decided on the basis of your website’s speed. 20 / 25 20. PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. a. False b. True PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. many signals are analyzed to decide the PageRank. Content quality, user experience, links, navigation, etc are some of many signals. 21 / 25 21. True or False? You should eliminate the render-blocking resources immediately. a. True b. False Render-blocking resources increase your page loading time and reduce the PageSpeed score. You should eliminate the render-blocking resources immediately. Otherwise it will lead to poor user experience. 22 / 25 22. What is the first step of starting the optimization of website? a. Off-page optimization b. Analytics and Search console configuration c. Audit & Analysis d. On-page optimization Audit and Analysis is the first step to creating the roadmap for search engine optimization. 23 / 25 23. We use the if-modified-since header to prevent Google’s crawler from loading necessary resources. a. False b. True if-modified-since header is used to alert the crawler about the changes on your website. It helps you prevent Google’s crawler from loading unnecessary resources. It is enabled on the server-side. Your website hosting provider manages this header. By default, it is enabled. 24 / 25 24. How can you counter canonical issues? a. Use "rel=canonical" tag in the footer of page that is hosting original content b. Use "rel=canonical" tag in the header of duplicate content pages c. Use "rel=canonical" tag in the header of page that is hosting original content d. Use "rel=canonical" tag in links pointing to duplicate content To counter the canonical issue, use the “rel=canonical” tag in the header of the page that is hosting original content. 25 / 25 25. Using white text on a white background can help you improve your website’s ranking. a. False b. True Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background. reCAPTCHA field is required please complete!Your score is Please rate this exam. Your feedback helps us to improve it. See review Send feedback Check for the SEO Basic Level Certification Exam N/A