SEO Advance Level Exam – Get Award Certificate on Successfully Completion May 24, 2022 47 You need to score at least 60% to pass and get an award. SEO – Advance Level Exam Assess your truly advanced level SEO skills. Please submit this form carefully. We shall publish your award on our social media pages to get you a better exposure. 1 / 25 1. which is the Google tool that help to analyze day-to-day traffic? a. Google Publish Center b. Search Console c. Google Ads d. Google Analytics Google Analytics helps you analyze your website’s day-to-day traffic, user behaviour, and lot more metrics. 2 / 25 2. What is the meta tag that stops google to read aloud your page? a. <meta name="google" content="nopagereadaloud" /> b. <meta name="google" content="stoppagereadaloud" /> c. <meta name="google" content="pagereadaloudvoid" /> d. <meta name="google" content="nowebreadaloud" /> <meta name="google" content="nopagereadaloud"/> meta tag stops google to read aloud your page. 3 / 25 3. What is the sitemap format recommended by search engines? a. php b. xml c. rss d. html The Search Engines recommend submitting the sitemap in XML format. 4 / 25 4. Which content has more weightage? a. Paragraph b. Bold c. Bold + Italic d. H1 In your webpage, H1 is given higher weightage. That’s why it is suggested to mention H1 carefully. You get the higher ranking opportunity if write H1. 5 / 25 5. What are the meta tags that are considered by google? (Select two correct options) a. All the above b. Description c. Keyword d. Title Title and Meta Description tags are considered by Google. The keyword tag is not considered by Google but many other search engines use the keyword tag. 6 / 25 6. Which google tool does help you analyze the dimension and metrics? a. Google My Business b. Google Tag Manager c. Google News d. Google Analytics In Google Analytics you can create a report with various dimensions and metrics. 7 / 25 7. How will you check the number of indexed pages of your competitor’s website? a. index:competitorwebsite.com b. cache:competitorwebsite.com c. site:competitorwebsite.com d. link:competitorwebsite.com The following syntax helps you find the number of indexed pages. site:example.com 8 / 25 8. What is the black hat SEO technique? a. Optimising the page elements b. Not using the meta tags c. Technique violating the Search engine terms of service d. Adding duplicate content Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique. 9 / 25 9. What is the canonical issue? a. Having many variants of a content in a different pages b. having multiple page variants of same content c. having multiple page variants of various content d. Having many variants of a content in a single page having multiple page variants of the same content can confuse search engines to set priority. To counter this issue we should use the “rel=canonical” tag in the header of the page that is hosting original content. 10 / 25 10. What does passage indexing means? Select an answera. An algorithm update that pulls relevant sections from pages into search engine results.b. An algorithm update that index only relevant content from pages and show on the result page.c. An algorithm update that generate relevant content from pages and show on the result page. In the Passage indexing, Google pulls relevant sections from pages into search engine results. 11 / 25 11. If you’ve restructured your site, use _________ in your .htaccess file a. 301 redirects ("RedirectPermanent") b. 302 redirects ("RedirectPermanent") c. 303 redirects ("RedirectPermanent") d. 304 redirects ("RedirectPermanent") If you’ve restructured your site, use 301 redirects (“RedirectPermanent”) in your .htaccess file. 12 / 25 12. When it comes to the ranking factors, which one is more important, user timing (user’s spending time on the site) or page timing (time to load the page)? a. User timing b. Both c. Page timing When it comes to the ranking factors, both user timing (user’s spending time on the site) and page timing (time to load the page) are considered. User experience helps you understand how easy your website is to access. 13 / 25 13. Why is it important to have a cache plugin on your WordPress website? a. Google prefers the websites that has cache plugin. b. This plugin improves the speed and performance of website. c. This plugin set priority in search engine. d. Cache plugin helps to get your website indexed on priority. The cache plugins improve the speed and performance of the website by generating static HTML pages of your website and saving them on your server. Each time a user tries to access your website, your caching plugin serves up the lighter HTML page instead of processing the scripts and code-filled WordPress generated page. 14 / 25 14. How to optimize Google My Business Listing? a. Prove high quality images of product, shop and team b. All options are correct c. Ask your clients to post detailed review after visiting the store d. Write informative description Following are the steps to optimize Google My Business Listing. Write informative description Prove high-quality images of product, shop, and team Ask your clients to post a detailed review after visiting the store Always respond to reviews irrespective of nature. Even the negative reviews help your user understand the efficiency of your support system. 15 / 25 15. Your client is going to start an e-commerce website. What would you suggest he do on the development side for an early optimization of structure? a. Add dynamic strings and parameter in the url b. Create dynamic meta description and title on the basis of product name and category c. Unpublish the page when product is out of stock d. Create optimised url structure E-Commerce websites keep changing frequently according to inventory updates. You can ask your web developers to get the dynamic meta description and title created on the basis of product name and category. After this functionality, you need not write the titles and descriptions manually. It will be generated automatically. In the same way, you can get the optimized URL structure created. 16 / 25 16. What are the boilerplate links? a. Set of internal links with great importance b. Links within the content c. Internal links with bold and italic style d. Set of internal links that have no value usually added in footer Boilerplate links are a set of internal links that have no value and are usually added to the footer. 17 / 25 17. What is the importance of backlinks? a. Create reputation b. Help to get website ranked c. Drive traffic on the website d. Give the weightage to other website Backlinks Create reputation. Even search engines consider backlinks as a ranking factor. Naturally created backlinks help you get a higher ranking on the search engine result page. But buying and selling links to manipulate the ranking is a prohibited practice that may lead your website to manual action. 18 / 25 18. What method is used in the permanent redirection? a. 503 b. 301 c. 302 d. 404 301 redirect is used for permanent redirection. 19 / 25 19. Keyword stuffing is_____ a. Writing keyword closely b. Adding the same keywords repeatedly c. Adding keyword in the page d. Adding keyword in Meta tags The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked. 20 / 25 20. What if manual action has been taken against your website, what will you do first? a. Submit the appeal b. Migrate to another domain name c. Talk to Google representative d. Analyse the backlinks and malware in the website Manual actions are taken against your website if you are involved in any unethical SEO practice. If you are found buying selling links or using any blackhat tactic, your website will be de-indexed. The cause of manual action is always mentioned in the notification emails sent by the Google search team. If you receive such notification in your Google search console, do the following things at priority: Analyze the content. If you have duplicate or copyright content on your website, remove that content immediately. Analyze backlinks. If you find any website that you think is irrelevant or has spam hosted on it, disavow it immediately. Get the paid irrelevant links removed. Check the page source. If you find any suspicious script injected in the footer, take the help of the developer to clean it immediately. After taking the following action and fixing the issue, follow the steps mentioned in your email sent by the Google team. You can even re-submit the sitemap. 21 / 25 21. Website speed is not an important ranking factor. a. False b. True Page loading speed is one of the most important ranking factors. Your website’s user experience is decided on the basis of your website’s speed. 22 / 25 22. True or False? Correct internal linking structure and good content can get your website ranked in a short period of time. a. False b. True Correct internal linking structure and good content can get your website ranked in a short period of time. There should not be any 404 errors in your internal links. You should make a content planner every month and schedule the posts in a uniform manner. Content should be posted with equal frequency and on the same days and times. 23 / 25 23. Alt tag should not be assigned with the images. It passes the image information in case of the image is not loaded. a. False b. True Alt tag must be assigned with the images. It passes the image information to your user if the image is not loaded. 24 / 25 24. You have a product page and that is ranking fine in search engine. You notice that even after having a good rank on the result page, you are not getting enough conversions. A colleague from your team suggests you change the headline content. After the change, you see the difference in the number of conversions. Do you think that changing the content can put this much impact? a. False b. True On the product page, you should always keep testing with images and content until you get the maximum conversion rate. Just an image, CTA text, colour of the button, sequence of form fields, and form location can change your conversion number drastically. 25 / 25 25. Why is the audit of backlinks to your website is important? a. Helps to create reciprocal links b. Spammy links can get your website penalised c. Helps you understand the back link pattern d. So that you can issue the payment to link providers The audit of backlinks to your website is important. Spammy links can get your website penalized. You can check the backlinks in the Google search console. Your score is Please rate this exam. Your feedback helps us to improve it. See review Send feedback Check for the SEO Basic Level Certification Exam