Creating links to manipulate the ranking is not advisable. It may lead your website to get a penalty. But we all know that links are always considered while deciding the ranking. The perfect way of generating links is to make unique and sharable content.

Manual actions are taken against your website if you are involved in any unethical SEO practice. If you are found buying selling links or using any blackhat tactic, your website will be de-indexed. The cause of manual action is always mentioned in the notification emails sent by the Google search team. If you receive such notification in your Google search console, do the following things at priority:

• Analyze the content. If you have duplicate or copyright content on your website, remove that content immediately.
• Analyze backlinks. If you find any website that you think is irrelevant or has spam hosted on it, disavow it immediately. Get the paid irrelevant links removed.
• Check the page source. If you find any suspicious script injected in the footer, take the help of the developer to clean it immediately.

After taking the following action and fixing the issue, follow the steps mentioned in your email sent by the Google team. You can even re-submit the sitemap.

301 redirect is used for permanent redirection.

Following are the steps to optimize Google My Business Listing.

• Write informative description
• Prove high-quality images of product, shop, and team
• Ask your clients to post a detailed review after visiting the store
• Always respond to reviews irrespective of nature. Even the negative reviews help your user understand the efficiency of your support system.

When a user exits from your website without performing any action or without any event, such a visit is considered as a bounce. The bounce rate is increased when users come to the website and leave without doing anything. Poor content quality, ambiguous navigation can cause a higher bounce rates.

To reduce the bounce rate of your website, you should do the following things.

• Create informative content with clear navigation
• Clear call to action (CTA) helps reduce the bounce rate
• Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc.

Schema is a semantic vocabulary of tags (or microdata). You change your website’s search appearance on the result page using relevant schema.

Having a clear website structure with defined schema and well-explained content, you can get your website optimized quickly. Such websites can easily outrank other older websites.

Google Analytics helps you analyze your website’s day-to-day traffic, user behaviour, and lot more metrics.

Alt tag must be assigned with the images. It passes the image information to your user if the image is not loaded.

The Google Search Console is a tool that helps you identify the coverage issues of your website.

if-modified-since header is used to alert the crawler about the changes on your website. It helps you prevent Google’s crawler from loading unnecessary resources. It is enabled on the server-side. Your website hosting provider manages this header. By default, it is enabled.

Google suggests defining your links. You can get your outbound links qualified by using tags. For affiliate links, you can use the “sponsor” tag. If your website has user-generated content and links are being inserted by your website visitors, you should tag them with the “UGC” tag. The nofollow tag is used in case of linking back to the website that is not authoritative. Such tags help search engines understand the nature of links.

On-page and Off-page are the two types of optimization practice.

Page loading speed is one of the most important ranking factors. Your website’s user experience is decided on the basis of your website’s speed.

If you’ve restructured your site, use 301 redirects (“RedirectPermanent”) in your .htaccess file.

We must post the content on regular basis, under relevant categories, and using relevant tags. It helps Google understand the pattern that leads to a better crawling process.

The cache plugins improve the speed and performance of the website by generating static HTML pages of your website and saving them on your server. Each time a user tries to access your website, your caching plugin serves up the lighter HTML page instead of processing the scripts and code-filled WordPress generated page.

The page experience report can be found in the Google Search Console.

If you are looking for guest post opportunities to get your business content submitted and promoted, you should keep experimenting with your email content. Offer unique content with details so that it can help publishers generate extra traffic. Don’t make a hurry and have patience. Regular follow-up is a better option than moving to other publishers quickly.

While getting your image ranked, you should use the correct ALT tag and name the image relevantly. By adding more context around images, results can become more useful. It can lead to higher-quality traffic to your site.

In the Passage indexing, Google pulls relevant sections from pages into search engine results.

Boilerplates content is a piece of content repeated on every page of the website with no real ranking value.

In Google Analytics you can create a report with various dimensions and metrics.

Manual actions are taken against your website if you are involved in any unethical SEO practice. If you are found buying selling links or using any blackhat tactic, your website will be de-indexed. The cause of manual action is always mentioned in the notification emails sent by the Google search team. If you receive such notification in your Google search console, do the following things at priority:

• Analyze the content. If you have duplicate or copyright content on your website, remove that content immediately.
• Analyze backlinks. If you find any website that you think is irrelevant or has spam hosted on it, disavow it immediately. Get the paid irrelevant links removed.
• Check the page source. If you find any suspicious script injected in the footer, take the help of the developer to clean it immediately.

After taking the following action and fixing the issue, follow the steps mentioned in your email sent by the Google team. You can even re-submit the sitemap.

The Search Engines recommend submitting the sitemap in XML format.