SEO Advance Level Exam – Get Award Certificate on Successfully Completion May 24, 2022 64 You need to score at least 60% to pass and get an award. SEO – Advance Level Exam Assess your truly advanced level SEO skills. Please submit this form carefully. We shall publish your award on our social media pages to get you a better exposure. 1 / 25 1. What are the benefits of using CDN? a. Improve the quality of assets b. Shows the content according to the geo location c. Hosts all the page assets like js, images, video, etc d. Improve website loading time CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network. 2 / 25 2. Where can we find the page experience report? a. In the Search Console b. In the Google Workspace c. In the Google Ads d. in the Google Analytics The page experience report can be found in the Google Search Console. 3 / 25 3. True or False. Hiding text or links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. a. True b. False Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background. The same rule is applied to the links. Hiding links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. 4 / 25 4. What are the meta tags that are considered by google? (Select two correct options) a. Keyword b. All the above c. Description d. Title Title and Meta Description tags are considered by Google. The keyword tag is not considered by Google but many other search engines use the keyword tag. 5 / 25 5. Website speed is not an important ranking factor. a. False b. True Page loading speed is one of the most important ranking factors. Your website’s user experience is decided on the basis of your website’s speed. 6 / 25 6. True or False? You should eliminate the render-blocking resources immediately. a. True b. False Render-blocking resources increase your page loading time and reduce the PageSpeed score. You should eliminate the render-blocking resources immediately. Otherwise it will lead to poor user experience. 7 / 25 7. Your client wants to have a higher ranking in Google My Business. How will you help him to achieve it? a. By running ads b. By getting detailed reviews posed c. By changing the operating times d. By adding services To have a higher ranking in Google My Business, you should always add relevant business information, product and service description, schedules, images, other media files and keep responding to the reviews. 8 / 25 8. Keyword stuffing is_____ a. Writing keyword closely b. Adding keyword in Meta tags c. Adding keyword in the page d. Adding the same keywords repeatedly The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked. 9 / 25 9. What is the bounce rate? a. When someone visit the site and left without performing any action. b. When a visitor navigate to another page with bouncing effect c. When a visitor scroll the site or perform any action d. When the webpage scrolled automatically When a user exits from your website without performing any action or without any event, such a visit is considered as a bounce. The bounce rate is increased when users come to the website and leave without doing anything. Poor content quality, ambiguous navigation can cause a higher bounce rates. To reduce the bounce rate of your website, you should do the following things. Create informative content with clear navigation Clear call to action (CTA) helps reduce the bounce rate Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc. 10 / 25 10. What is the canonical issue? a. Having many variants of a content in a different pages b. having multiple page variants of same content c. Having many variants of a content in a single page d. having multiple page variants of various content having multiple page variants of the same content can confuse search engines to set priority. To counter this issue we should use the “rel=canonical” tag in the header of the page that is hosting original content. 11 / 25 11. What is the link scheme? a. Creating links intended to manipulate PageRank b. Part of off-page optimization c. A way to get website ranked d. Creating links intended to manipulate site’s ranking Creating links intended to manipulate a site’s ranking is called Link Scheme. Buying and Selling links are prohibited by search engines. 12 / 25 12. which is the Google tool that help to analyze day-to-day traffic? a. Google Publish Center b. Search Console c. Google Ads d. Google Analytics Google Analytics helps you analyze your website’s day-to-day traffic, user behaviour, and lot more metrics. 13 / 25 13. What is the black hat SEO technique? a. Adding duplicate content b. Technique violating the Search engine terms of service c. Optimising the page elements d. Not using the meta tags Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique. 14 / 25 14. What is the first step of starting the optimization of website? a. Analytics and Search console configuration b. Audit & Analysis c. Off-page optimization d. On-page optimization Audit and Analysis is the first step to creating the roadmap for search engine optimization. 15 / 25 15. What is the anchor text? a. A text with hyper link b. A relevant text just before the paragraph c. A text that stop your page to float d. A keyword at the bottom of the page The anchor text is a text with a hyperlink. When a user clicks on this text, he is directed to the page that is linked to it. 16 / 25 16. What is On-page SEO? a. Just adding Meta tags b. Bringing traffic through email marketing c. Building back-links d. Optimizing the user experience On-page optimization is the practice to optimize the user experience. Creating good content, easy accessibility, quick page load time comes under on-page optimization activities. 17 / 25 17. PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. a. False b. True PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. many signals are analyzed to decide the PageRank. Content quality, user experience, links, navigation, etc are some of many signals. 18 / 25 18. How should we post the content on our website? a. Instead of posting the new content, we should keep editing the existing content to maintain the freshness. b. On regular basis, under relevant categories and using relevant tags. c. Content posting section or your blog should be hosted on the outside of your domain. d. No need to decide the days of posting. Tags and categories should not be mentioned. We must post the content on regular basis, under relevant categories, and using relevant tags. It helps Google understand the pattern that leads to a better crawling process. 19 / 25 19. How to optimize Google My Business Listing? a. Write informative description b. Prove high quality images of product, shop and team c. Ask your clients to post detailed review after visiting the store d. All options are correct Following are the steps to optimize Google My Business Listing. Write informative description Prove high-quality images of product, shop, and team Ask your clients to post a detailed review after visiting the store Always respond to reviews irrespective of nature. Even the negative reviews help your user understand the efficiency of your support system. 20 / 25 20. True or False. By adding more context around images, results cannot become more useful, it cannot lead to higher-quality traffic to your site. a. True b. False While getting your image ranked, you should use the correct ALT tag and name the image relevantly. By adding more context around images, results can become more useful. It can lead to higher-quality traffic to your site. 21 / 25 21. How should an anchor text be written? a. Just keyword specific b. Informative and with context to the content c. First character should be capital d. In the uppercase to increase the weightage The anchor text should be informative and with context to the content. Search engines use links to determine the ranking. The anchor texts must be chosen carefully so that the link gets maximum benefits. 22 / 25 22. Which google tool does help you analyze the dimension and metrics? a. Google News b. Google My Business c. Google Analytics d. Google Tag Manager In Google Analytics you can create a report with various dimensions and metrics. 23 / 25 23. True or False? Alt tag should not be assigned with the images. a. False b. True Alt tag must be assigned with the images. Alt tag helps users understand what the image is about if in any case the image is not loaded on your web page. 24 / 25 24. What is domain authority? a. Domain Authority (DA) is a ranking score developed by Moz. It assures the ranking of your website in search result pages. b. Domain Authority (DA) is a Google ranking score. It predicts the probability of your website to rank in search engine result pages. c. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website to rank in search engine result pages. d. Domain Authority (DA) is a Google ranking score. It assured the ranking of your website in search result pages. Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website ranking in search engine result pages. 25 / 25 25. An executive has sent the guest post request to several webmasters. Very few of them responded to his email. What should he do now? a. Offer them money to get his guest post published b. He should keep doing follow-ups with appropriate interval c. Stop chasing them and find new contacts If you are looking for guest post opportunities to get your business content submitted and promoted, you should keep experimenting with your email content. Offer unique content with details so that it can help publishers generate extra traffic. Don’t make a hurry and have patience. Regular follow-up is a better option than moving to other publishers quickly. Your score is Please rate this exam. Your feedback helps us to improve it. See review Send feedback Check for the SEO Basic Level Certification Exam