SEO Advance Level Exam – Get Award Certificate on Successfully Completion May 24, 2022 189 You need to score at least 60% to pass and get the award certificate. Follow us on Linkedin. Get shoutout to your profile from our official Linkedin Page. SEO – Advance Level Exam Assess your truly advanced level SEO skills. Please submit this form carefully. We shall publish your award on our social media pages to get you better exposure. Follow us on Linkedin to get your award certificate published on our official page. 1 / 25 1. Your client wants to have a higher ranking in Google My Business. What would you suggest to him? a. Add relevant description b. Add fake reviews to attract customers c. Use Google coupons and run paid ads d. Add extra contact detail To have a higher ranking in Google My Business, you should always add relevant business information, product and service description, schedules, images, other media files and keep responding to the reviews. 2 / 25 2. What is On-page SEO? a. Building back-links b. Bringing traffic through email marketing c. Just adding Meta tags d. Optimizing the user experience On-page optimization is the practice to optimize the user experience. Creating good content, easy accessibility, quick page load time comes under on-page optimization activities. 3 / 25 3. What is the definition of Doorway pages? a. Doorway pages are created to generate relevant traffic to the website. b. Doorways are sites or pages created to rank for specific, similar search queries. c. Doorway pages help to increase the website usability d. Doorways pages help search engine to identify the archived content. Doorways are sites or pages created to rank for specific, similar search queries. Such pages are created with a specific variant of keywords and with no value-adding content. The content of such pages is considered thin. When a visitor opens the page, it sometimes immediately redirects to the main page. 4 / 25 4. True or False. By adding more context around images, results cannot become more useful, it cannot lead to higher-quality traffic to your site. a. False b. True While getting your image ranked, you should use the correct ALT tag and name the image relevantly. By adding more context around images, results can become more useful. It can lead to higher-quality traffic to your site. 5 / 25 5. True or False. By adding more context around images, results can become much more useful, which can lead to higher-quality traffic to your site. a. True b. False While getting your image ranked, you should use the correct ALT tag and name the image relevantly. By adding more context around images, results can become more useful. It can lead to higher-quality traffic to your site. 6 / 25 6. What is the meta tag that stops google to read aloud your page? a. <meta name="google" content="nowebreadaloud" /> b. <meta name="google" content="pagereadaloudvoid" /> c. <meta name="google" content="nopagereadaloud" /> d. <meta name="google" content="stoppagereadaloud" /> <meta name="google" content="nopagereadaloud"/> meta tag stops google to read aloud your page. 7 / 25 7. What is the canonical issue? a. having multiple page variants of same content b. having multiple page variants of various content c. Having many variants of a content in a different pages d. Having many variants of a content in a single page having multiple page variants of the same content can confuse search engines to set priority. To counter this issue we should use the “rel=canonical” tag in the header of the page that is hosting original content. 8 / 25 8. Which tool does help you identify the coverage issues? a. Google My Business b. Google Analytics c. Google Custom Search d. Search Console The Google Search Console is a tool that helps you identify the coverage issues of your website. 9 / 25 9. What does CDN stand for? a. Content diversity network b. Code delivery network c. Code diversity network d. Content delivery network CDN stands for Content delivery network. CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network. 10 / 25 10. Website speed is not an important ranking factor. a. False b. True Page loading speed is one of the most important ranking factors. Your website’s user experience is decided on the basis of your website’s speed. 11 / 25 11. How to qualify your outbond links to google? a. Use rel= stopfollow b. Use rel= noindex noreferrer noopener c. Use rel= dofollow noachieve d. Use rel= sponsored nofollow ugc Google suggests defining your links. You can get your outbound links qualified by using tags. For affiliate links, you can use the “sponsor” tag. If your website has user-generated content and links are being inserted by your website visitors, you should tag them with the “UGC” tag. The nofollow tag is used in case of linking back to the website that is not authoritative. Such tags help search engines understand the nature of links. 12 / 25 12. What is the anchor text? a. A relevant text just before the paragraph b. A keyword at the bottom of the page c. A text that stop your page to float d. A text with hyper link The anchor text is a text with a hyperlink. When a user clicks on this text, he is directed to the page that is linked to it. 13 / 25 13. True or False? Alt tag should not be assigned with the images. a. False b. True Alt tag must be assigned with the images. Alt tag helps users understand what the image is about if in any case the image is not loaded on your web page. 14 / 25 14. True or False? You should eliminate the render-blocking resources immediately. a. False b. True Render-blocking resources increase your page loading time and reduce the PageSpeed score. You should eliminate the render-blocking resources immediately. Otherwise it will lead to poor user experience. 15 / 25 15. An executive has sent the guest post request to several webmasters. Very few of them responded to his email. What should he do now? a. He should keep doing follow-ups with appropriate interval b. Offer them money to get his guest post published c. Stop chasing them and find new contacts If you are looking for guest post opportunities to get your business content submitted and promoted, you should keep experimenting with your email content. Offer unique content with details so that it can help publishers generate extra traffic. Don’t make a hurry and have patience. Regular follow-up is a better option than moving to other publishers quickly. 16 / 25 16. What is the importance of backlinks? a. Drive traffic on the website b. Help to get website ranked c. Create reputation d. Give the weightage to other website Backlinks Create reputation. Even search engines consider backlinks as a ranking factor. Naturally created backlinks help you get a higher ranking on the search engine result page. But buying and selling links to manipulate the ranking is a prohibited practice that may lead your website to manual action. 17 / 25 17. Where can we find the page experience report? a. in the Google Analytics b. In the Google Ads c. In the Google Workspace d. In the Search Console The page experience report can be found in the Google Search Console. 18 / 25 18. Your executive has sent the guest post request to several webmasters. Very few of them responded to his email. What should he do now? a. Followup with required changes in email content because it takes some time b. Offer them money to get his guest post published c. Stop chasing them and find new contacts If you are looking for guest post opportunities to get your business content submitted and promoted, you should keep experimenting with your email content. Offer unique content with details so that it can help publishers generate extra traffic. Don’t make a hurry and have patience. Regular follow-up is a better option than moving to other publishers quickly. 19 / 25 19. You have a product page and that is ranking fine in search engine. You notice that even after having a good rank on the result page, you are not getting enough conversions. A colleague from your team suggests you change the image and add some text. After the change, you see the difference in the number of conversions. Do you think that these can put this much impact? a. False b. True On the product page, you should always keep testing with images and content until you get the maximum conversion rate. Just an image, CTA text, colour of the button, sequence of form fields, and form location can change your conversion number drastically. 20 / 25 20. How can you counter canonical issues? a. Use "rel=canonical" tag in links pointing to duplicate content b. Use "rel=canonical" tag in the footer of page that is hosting original content c. Use "rel=canonical" tag in the header of page that is hosting original content d. Use "rel=canonical" tag in the header of duplicate content pages To counter the canonical issue, use the “rel=canonical” tag in the header of the page that is hosting original content. 21 / 25 21. Why is it important to have a cache plugin on your WordPress website? a. Google prefers the websites that has cache plugin. b. This plugin improves the speed and performance of website. c. Cache plugin helps to get your website indexed on priority. d. This plugin set priority in search engine. The cache plugins improve the speed and performance of the website by generating static HTML pages of your website and saving them on your server. Each time a user tries to access your website, your caching plugin serves up the lighter HTML page instead of processing the scripts and code-filled WordPress generated page. 22 / 25 22. What are the boilerplate links? a. Links within the content b. Set of internal links with great importance c. Internal links with bold and italic style d. Set of internal links that have no value usually added in footer Boilerplate links are a set of internal links that have no value and are usually added to the footer. 23 / 25 23. What is the black hat SEO technique? a. Technique violating the Search engine terms of service b. Optimising the page elements c. Not using the meta tags d. Adding duplicate content Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique. 24 / 25 24. If you’ve restructured your site, use _________ in your .htaccess file a. 302 redirects ("RedirectPermanent") b. 303 redirects ("RedirectPermanent") c. 301 redirects ("RedirectPermanent") d. 304 redirects ("RedirectPermanent") If you’ve restructured your site, use 301 redirects (“RedirectPermanent”) in your .htaccess file. 25 / 25 25. As per Google’s guideline, which is the correct, informative, and optimized URL structure? a. https://school4seo.com/quiz/seo-quiz/ b. https://school4seo.com/quiz/seoquiz/ c. https://school4seo.com/quiz/seo_quiz/ d. https://school4seo.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f730f1 Your website’s URL structure should be clean. As per Google’s guidelines, the user should be descriptive. You should use the hyphen (-) instead of underscore ( _ ). reCAPTCHA field is required please complete!Your score is Please rate this exam. 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