if-modified-since header is used to alert the crawler about the changes on your website. It helps you prevent Google’s crawler from loading unnecessary resources. It is enabled on the server-side. Your website hosting provider manages this header. By default, it is enabled.

Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique.

Creating links intended to manipulate a site’s ranking is called Link Scheme. Buying and Selling links are prohibited by search engines.

On the product page, you should always keep testing with images and content until you get the maximum conversion rate. Just an image, CTA text, colour of the button, sequence of form fields, and form location can change your conversion number drastically.

In the Passage indexing, Google pulls relevant sections from pages into search engine results.

CDN stands for Content delivery network. CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network.

The Google Search Console is a tool that helps you identify the coverage issues of your website.

To have a higher ranking in Google My Business, you should always add relevant business information, product and service description, schedules, images, other media files and keep responding to the reviews.

The sitemap.xml is used to get the web pages indexed. It is submitted in the Google Search Console.

Audit and Analysis is the first step to creating the roadmap for search engine optimization.

To reduce the bounce rate of your website, you should do the following things.

• Create informative content with clear navigation
• Clear call to action (CTA) helps reduce the bounce rate
• Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc.

If you want to remove your content with any urgency, you can use the Google Search console. You can submit a removal request from the search console.

Domain Authority (DA) is a ranking score developed by Moz. It predicts the probability of your website ranking in search engine result pages.

If you are looking for guest post opportunities to get your business content submitted and promoted, you should keep experimenting with your email content. Offer unique content with details so that it can help publishers generate extra traffic. Don’t make a hurry and have patience. Regular follow-up is a better option than moving to other publishers quickly.

The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked.

Putting the keywords in double inverted commas (“……”) helps you find the most accurate and relevant results.

<meta name="google" content="nopagereadaloud"/> meta tag stops google to read aloud your page.

The audit of backlinks to your website is important. Spammy links can get your website penalized. You can check the backlinks in the Google search console.

In Google Analytics you can create a report with various dimensions and metrics.

We must post the content on regular basis, under relevant categories, and using relevant tags. It helps Google understand the pattern that leads to a better crawling process.

Alt stands for the word “alternative”. The alt tag or alt attribute is used with images. It provides information about the image or the name of the image, in case if the image is not loaded.

On-page and Off-page are the two types of optimization practice.

if-modified-since header is used to alert the crawler about the changes on your website. It helps you prevent Google’s crawler from loading unnecessary resources. It is enabled on the server-side. Your website hosting provider manages this header. By default, it is enabled.

Crawling, Indexing, and Caching are search engine activities. Crawler access your website and index in the Database. Google takes a snapshot of each web page as a backup in case the current page isn’t available. These pages then become part of Google’s cache. If you click a link that says “Cached,” you’ll see the version of the site that Google stored.

Schema is a semantic vocabulary of tags (or microdata). You change your website’s search appearance on the result page using relevant schema.