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Home » Google Display Advertising Exam » Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web?
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Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web?

Advertisement-Space

If someone is looking for increasing brand exposure and reach audiences with specific interests across the web, they should use the display campaign.

  • Geo campaign
  • Shopping campaign
  • App campaign
  • Display campaign

The correct answer is: Display campaign

Explanation: Display campaigns are effective for broadening brand visibility and connecting with a targeted audience beyond Google Search. They allow for the placement of visually engaging ads across a vast network of websites, apps, and Google-owned platforms like YouTube. This approach is ideal for those aiming to enhance brand awareness and target users based on their specific interests, providing widespread exposure across diverse online spaces.

Read more here: https://support.google.com/google-ads/answer/2567043

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