- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
By segmenting the data by conversion action in Campaigns.
If Job wants to see the conversion results specifically for app installs and first opens, he need to analyze the data by segmenting the data by conversion action in Campaigns. By default, the columns show the aggregated total across all conversions in an account. To get the view of individual conversions Jon would like to see, he needs to segment the data by conversion action.
- Learn more here: Skillshop Measurement Certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Explore more data discrepancies with Anders