- The conversion tracking also including offline conversions.
- Customers using web browsers that allow cross-site cookies.
- Customers clicking the ads multiple times before purchasing.
- Customers who made a purchase return to the conversion page.
Correct Answer is: Customers who made a purchase return to the conversion page.
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If a customer returned to the conversion page or reloaded the page, Google Ads would’ve counted that as two conversions. So you find duplicate conversions it is because of the customers who made a purchase return to the conversion page.
- Learn more here: Skillshop Measurement Certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Understand data discrepancies with Janelle
