Home » Measurement Certification » You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?

You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?

Last Updated on 4 years ago by School4Seo Team

  • The conversion tracking also including offline conversions.
  • Customers using web browsers that allow cross-site cookies.
  • Customers clicking the ads multiple times before purchasing.
  • Customers who made a purchase return to the conversion page.

Correct Answer is: Customers who made a purchase return to the conversion page.

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If a customer returned to the conversion page or reloaded the page, Google Ads would’ve counted that as two conversions. So you find duplicate conversions it is because of the customers who made a purchase return to the conversion page.

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