Which two statements are true about evaluating your existing ad campaigns? (Choose two.) Select All Correct Responses

  • Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
  • When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
  • Measurement results should lead to actionable insights; it should inform your decision-making.
  • One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.

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Correct Answer is:
1. Measurement results should lead to actionable insights;it should inform your decision-making.
2. One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.

Measurement results should lead to actionable insights. There’s no point in measuring something if it doesn’t inform your decision-making.

Check whether the result of a specific objective exceeded or fell short of its goal. If the result exceeded the target, the campaign was a success. If the result fell short of the target, the campaign under-delivered

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