- Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
- When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
- Measurement results should lead to actionable insights; it should inform your decision-making.
- One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.
Correct Answers are: Measurement results should lead to actionable insights;it should inform your decision-making. and One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.
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Measurement results should lead to actionable insights. There’s no point in measuring something if it doesn’t inform your decision-making.
Check whether the result of a specific objective exceeded or fell short of its goal. If the result exceeded the target, the campaign was a success. If the result fell short of the target, the campaign under-delivered
- Learn more here: Skillshop Measurement Certification
- Eighth Chapter: Evaluate Results and Take Action
- Sub-Chapter: Marketing by the numbers
