- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
Media mixed model
In order to determine whether a marketing campaign is successful, you’ll need to compare your expectations, or campaign goals, against the actual results. You should use Media Mix model for determining the amount of sales driven by each media channel in your advertising campaign.
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- Eighth Chapter: Evaluate Results and Take Action
- Sub-Chapter: Optimization and automation