Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?

  • Media mixed model
  • Machine learning
  • Cross-channel
  • Attribution

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Correct Answer is:
Media mixed model

In order to determine whether a marketing campaign is successful, you’ll need to compare your expectations, or campaign goals, against the actual results. You should use Media Mix model for determining the amount of sales driven by each media channel in your advertising campaign.

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