Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?

  • Select the Conversion Linker as her tag type
  • Use a custom HTML tag on the site’s landing page
  • Select Google Optimize as her tag type
  • Link her Google Ads and Analytics accounts

Correct Answer is:
Link her Google Ads and Analytics accounts

Camila must Link her Google Ads and Analytics accounts in order to make conversion tracking effective. Tagging is possible if she uses Google Ads conversion tracking and already have Analytics implemented on her site. In this case, Camila can simply link her Google Ads and Analytics accounts, and the Google Ads conversion tracking tag will use the GCLID stored in the Analytics cookie on her online store’s domain.