In video advertising, which of the following techniques should you apply to help people think or feel something?
In video advertising, you should apply the techniques of humanising the story to help people think or feel something.
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Google ads Video Certification
Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?
The ABCDs of YouTube contains the third element of direct Make the call-to-action audible and visible.
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YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube audience solutions?
Cross-device reach is the another benefit of using YouTube audience solutions.
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Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
Yvette will have to use Max Conversions for her TrueView for action campaign to drive online sales of her new wedding band designs.
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Which two Google audience solutions use first-party data? (Choose two.) Select All Correct Responses
Remarketing and Similar Audience are the two Google audience solutions that use first-party data.
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YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?
Intent-rich audiences and Lower funnel measurement are the two elements, necessary for its success.
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What type of advertiser is a good fit for TrueView for action?
An advertiser who’s looking to drive clicks to their website for on-site conversions. This type of advertiser is a good fit for TrueView for action.
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Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
Bumper ads format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices.
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Where does a YouTube masthead ad unit run?
A YouTube masthead ad unit is run on the YouTube homepage.
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True or False? TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
True, TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
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Your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process?
In-market audiences solution can help your client’s campaign reach people in the car buying process.
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Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?
The direct shot describes when a video ad changes based on a person’s viewing context.
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Which report shows how long a video was watched in aggregate?
Watch time report shows how long a video was watched in aggregate.
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Which is a best practice for creating effective bumper ads?
Focus on a single product, feature, or brand message is a best practice for creating effective bumper ads.
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According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
55% TV advertising goes unseen, according to Ipsos eye-tracking research.
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How can you produce video ads to perform well on YouTube?
You produce video ads with Frame tightly and pace quickly to perform well on YouTube
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How can you create video ads to maximize effectiveness on YouTube?
You should build video ads from the ground up rather than modifying your TV spot to maximize effectiveness on YouTube.
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Which of these is not an example of Advanced Audiences?
Males 21-34 is not an example of Advanced Audiences.
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Which of the following is not a top reason why users choose YouTube?
To upload photos is not a top reason why users choose YouTube.
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The four essential freedoms that define YouTube’s values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong.
True, The four essential freedoms that define YouTube’s values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong.
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You want to reach people who are searching for content about the Manchester United Football Club. Which audience solution should you use?
You should use Custom Affinity audience solution if you want to reach people who are searching for content about the Manchester United Football Club.
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How does an advertiser benefit from using Think with Google?
Think with Google can browse case studies showing how past ad campaigns have succeeded.
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What’s the best description of Affinity Audiences on YouTube?
The best description of Affinity Audiences on YouTube is: Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
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Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?
Similar Audiences would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone.
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Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?
Ira should recommends Life Events audience solution to the client who is looking to attract brides-to-be, for a new bridal shop.
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YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
They can spur meaningful actions you can measure. This is other marketing objective YouTube and Google video solutions can fulfill apart from increasing awareness by keeping your brand at the top of customers’ minds and boosting consideration by inviting customers to engage with your brand during high-intent moments.
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How does an advertiser benefit from using Google Trends?
An advertiser can discover the top questions their target audience is asking from using Google Trends.
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Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
Leigh should use In-Market audiences to reach highly qualified consumers ready to make a purchase.
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How does an advertiser benefit from using Google Surveys?
Google Surveys can validate the advertiser’s idea through the world’s largest focus group. This is how an advertiser benefit from using Google Surveys.
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What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)
The two Google findings (based on internal research) regarding six-second ads are Ads that include the product on-screen had higher ad recall and Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.
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Which of the following is not an example of Detailed Demographics?
Car ownership status is not an example of Detailed Demographics. Because Demographic targeting allows you to reach audiences based on quantifiable characteristics.
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True or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.
True, Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.
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Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?
Custom Affinity audience would be the ideal audience solution for Zane’s YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area.
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TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
Conversion Tracking must be enabled in your Google Ads account to use Smart Bidding to optimize for specific website actions.
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Which elements are used to build a Custom Affinity audience?
Keywords, places, website URLs, and app downloads are the elements, used to build a Custom Affinity audience.
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As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
She trying to reach her audience in highly engaged moments when her audience needs YouTube content that’s general and popular.
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Which is a key benefit of TrueView discovery?
It reaches users scrolling down the YouTube home page. It is a key benefit of TrueView discovery.
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Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?
We leave out the recommendation to Connect with the viewer through emotion and storytelling. Connect: Make your audience think or feel something about your brand.
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Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
YouTube on TV screens and Mobile live streaming are the two next generation innovations Landon can share with his client. Because she believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.
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What’s a key benefit of TrueView for reach?
It optimizes for impressions instead of views. It’s a key benefit of TrueView for reach.
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When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within 30 days.
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Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
Think with Google is one of the Google’s data-driven marketing tools. it is a collection of case studies from Google’s best advertising campaigns.
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What’s one of Google and YouTube’s awareness products?
TrueView for Reach OR Video Masthead OR Bumper Ads are Google and YouTube’s awareness products.
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When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
A “lowest funnel” audiences Remarketing or Customer Match is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert.
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Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?
Over 40% of global shoppers purchased products they discovered on YouTube. This makes YouTube ideal for driving action
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Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
Based on Google’s analysis of bumper ads, When consumers viewed a bumper ad three or more times, it caused a significant increase in ad recall.
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After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.) Select All Correct Responses
Education are Homeownership status are two characteristics of Detailed Demographics.
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Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
Max Conversions bidding type would be best for the TrueView for action campaign in the scenario where Mina has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition.
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What constitutes a video engagement conversion in a TrueView for action campaign?
User watches 10 seconds of the ad and converts within three days. This constitutes a video engagement conversion in a TrueView for action campaign.
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Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?
Google Trends is Google’s data-driven marketing tools that helps analyze what people are searching for on YouTube.
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Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?
The YouTube intent audience solution Lou suggested to his client is Custom Intent audiences. Because his client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision.
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Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
ABCD stand for Attract, Brand, Connect, Direct. It’s a set of recommendations you can use to drive performance in your YouTube ad campaigns.
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Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience?
Keywords, places, website URLs, and app downloads are the elements that build Sara’s custom affinity audience because she’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app.
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Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?
Amy can get the information she needs from YouTube Analytics by downloading the traffic sources report. Her latest YouTube advertising campaign was a tremendous success and she knows this data would help her improve her future performance.
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Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?
Custom Affinity, a YouTube audience solution Audra could choose as a marketing manager for a concert venue to reach these users who are fans of the musicians they’ve already booked for the summer.
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What’s a key benefit of TrueView in-stream?
TrueView in-stream optimizes for impressions instead of views and helps advertisers maximize views.
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Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
Similar Audiences would be the ideal first-party data audience solution for letting Jasmine’s client find new customers who share characteristics with their existing ones.
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Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
60% of YouTube watch-time happens on mobile devices.
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Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Select All Correct Responses
Use humor to boost ad recall, brand awareness, and viewership and Break the fourth wall in your ad by speaking directly to viewers. Based on Google’s ABCDs of designing ads for YouTube, these are two ways Google recommends you connect with your viewers.
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Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
Users can connect with a community. This is the other reason Lori can provide for why users choose YouTube.
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Which TrueView ad format is billed on a CPM basis?
TrueView for reach ad format is billed on a CPM basis.
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What counts as a view-through conversion in a TrueView for action campaign?
User sees just an impression of the ad and converts within 24 hours. It is counted as a view-through conversion in a TrueView for action campaign.
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Which two are ideal advertisers for Custom Intent audiences? (Choose two.)
Advertisers looking to expand their non-brand search campaigns and Advertisers using conversion tracking in their video campaigns are the two ideal advertisers for Custom Intent audiences.
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Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
Emails to sign users up isn’t a step Google uses to build an Affinity Audience for YouTube.
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Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
Context is video ad sequencing framework that focused on where a viewer is and what they’re doing when they interact with a YouTube ad.
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Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?
Consumer Patterns is a Google Audience Signal that reaches consumers on YouTube based on their consumption habits.
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Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
Tease, amplify, echo storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action.
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Which of YouTube’s awareness ad formats can use the CPD bidding approach?
Masthead, an awareness ad format, can use the CPD bidding approach.
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In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)
Leverage the power of audio in your ads to lift brand awareness. and Increase your ad’s pacing to capture attention and keep it longer. These are the two recommendations for connecting with viewers.
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Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
Based on the ABCDs of designing YouTube ads, Google recommend that you open Front-load the story arc, focus on framing, and use familiar faces.
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Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?
In-Market audiences is a Google Audience Signal that can identify people who are actively researching with the intent to buy.
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Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?
As a creator, another reason Aimee should choose YouTube is that YouTube creators can earn income by sharing ads alongside their content.
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Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
Outstream video is and awareness ad formats and designed to show video ads on websites outside of Youtube.
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Aside from conversion tracking, what’s a requirement for using store visits?
Aside from conversion tracking, The advertiser must have multiple physical locations in eligible countries for using store visits.
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Which TrueView ad format is optimized for product awareness?
ad format is optimized for product awareness
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Which data can you uncover by running a creative experiment using Brand Lift?
Each ad’s impact on brand awareness, consideration, and ad recall I can uncover by running a creative experiment using Brand Lift.
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Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.
Following are the right matches of YouTube customers with Google Audience signals. It helps advertisers connect with that customer.
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What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
The four video ad sequencing frameworks advertisers can use to tell great stories on YouTube are Signals, Context, Sequence, Immersion.
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Which value proposition do Custom Intent audiences offer advertisers?
Custom Intent audiences offer advertisers: extended reach of search campaigns to YouTube and help influence customers during active purchase decisions.
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Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
Draft a hypothesis is the first step of a creative experiment using Brand Lift is an excellent way to get the information you need.
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Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?
YouTube pays creators to share ads alongside their content. This is how YouTube help creators earn a living.
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Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?
Custom Intent Audiences for YouTube is made up of people who’ve on Google before engaging with your business.
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Which TrueView ad format is optimized for lift in ad recall?
The TrueView ad format “TrueView in-stream” is optimized for lift in ad recall.
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Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.) Select All Correct Responses
YouTube Go are YouTube Premieres are two of these innovations in the YouTube platform are helping users discover more relevant content.
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Which of YouTube’s awareness ad formats uses a skippable in-stream format?
TrueView for reach is awareness ad formats that uses a skippable in-stream format.
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Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?
Yvette would recommend TrueView for Action YouTube format to her client to drive purchases of these handbags using YouTube.
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YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
YouTube Analytics Answers three basic questions about Age, gender, and geographic location, who’s watching your client’s content with a single click.
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Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?
Brandon should recommend Customer Match audiences to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.
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Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
Google Audience Signal analyzes user behavior to identify people who have Life Events, for example, recently graduated from college and may need to move.
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Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?
Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days are the two events trigger a store visit for TrueView for action.
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Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?
When creating a bumper ad, breaking the fourth wall refer to Ads with a person speaking directly to the camera. Iryna should create a six-second bumper ad for YouTube, following Google’s best practices with breaking the fourth wall.
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Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?
While attracting the attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling, the final recommendation contained in the ABCDs of YouTube is to direct clearly what you want the viewer to do.
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Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which intent audience solution on YouTube should Myra select for this campaign?
Customer Match and Similar Audiences are the intent audience solution on YouTube that Myra should select for the a YouTube campaign promoting their newest product line using this CRM data to engage past customers.
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