Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
Based on Google’s analysis of bumper ads, When consumers viewed a bumper ad three or more times, it caused a significant increase in ad recall.
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Google ads Video Certification
After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.) Select All Correct Responses
Education are Homeownership status are two characteristics of Detailed Demographics.
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Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
Max Conversions bidding type would be best for the TrueView for action campaign in the scenario where Mina has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition.
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What constitutes a video engagement conversion in a TrueView for action campaign?
User watches 10 seconds of the ad and converts within three days. This constitutes a video engagement conversion in a TrueView for action campaign.
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Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?
Google Trends is Google’s data-driven marketing tools that helps analyze what people are searching for on YouTube.
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Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?
The YouTube intent audience solution Lou suggested to his client is Custom Intent audiences. Because his client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision.
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Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
ABCD stand for Attract, Brand, Connect, Direct. It’s a set of recommendations you can use to drive performance in your YouTube ad campaigns.
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Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience?
Keywords, places, website URLs, and app downloads are the elements that build Sara’s custom affinity audience because she’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app.
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Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?
Amy can get the information she needs from YouTube Analytics by downloading the traffic sources report. Her latest YouTube advertising campaign was a tremendous success and she knows this data would help her improve her future performance.
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Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?
Custom Affinity, a YouTube audience solution Audra could choose as a marketing manager for a concert venue to reach these users who are fans of the musicians they’ve already booked for the summer.
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What’s a key benefit of TrueView in-stream?
TrueView in-stream optimizes for impressions instead of views and helps advertisers maximize views.
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Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
Similar Audiences would be the ideal first-party data audience solution for letting Jasmine’s client find new customers who share characteristics with their existing ones.
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Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
60% of YouTube watch-time happens on mobile devices.
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Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Select All Correct Responses
Use humor to boost ad recall, brand awareness, and viewership and Break the fourth wall in your ad by speaking directly to viewers. Based on Google’s ABCDs of designing ads for YouTube, these are two ways Google recommends you connect with your viewers.
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Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
Users can connect with a community. This is the other reason Lori can provide for why users choose YouTube.
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Which TrueView ad format is billed on a CPM basis?
TrueView for reach ad format is billed on a CPM basis.
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What counts as a view-through conversion in a TrueView for action campaign?
User sees just an impression of the ad and converts within 24 hours. It is counted as a view-through conversion in a TrueView for action campaign.
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Which two are ideal advertisers for Custom Intent audiences? (Choose two.)
Advertisers looking to expand their non-brand search campaigns and Advertisers using conversion tracking in their video campaigns are the two ideal advertisers for Custom Intent audiences.
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Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
Emails to sign users up isn’t a step Google uses to build an Affinity Audience for YouTube.
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Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
Context is video ad sequencing framework that focused on where a viewer is and what they’re doing when they interact with a YouTube ad.
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Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?
Consumer Patterns is a Google Audience Signal that reaches consumers on YouTube based on their consumption habits.
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Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
Tease, amplify, echo storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action.
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Which of YouTube’s awareness ad formats can use the CPD bidding approach?
Masthead, an awareness ad format, can use the CPD bidding approach.
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In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)
Leverage the power of audio in your ads to lift brand awareness. and Increase your ad’s pacing to capture attention and keep it longer. These are the two recommendations for connecting with viewers.
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Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
Based on the ABCDs of designing YouTube ads, Google recommend that you open Front-load the story arc, focus on framing, and use familiar faces.
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Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?
In-Market audiences is a Google Audience Signal that can identify people who are actively researching with the intent to buy.
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Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?
As a creator, another reason Aimee should choose YouTube is that YouTube creators can earn income by sharing ads alongside their content.
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Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
Outstream video is and awareness ad formats and designed to show video ads on websites outside of Youtube.
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Aside from conversion tracking, what’s a requirement for using store visits?
Aside from conversion tracking, The advertiser must have multiple physical locations in eligible countries for using store visits.
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Which TrueView ad format is optimized for product awareness?
ad format is optimized for product awareness
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Which data can you uncover by running a creative experiment using Brand Lift?
Each ad’s impact on brand awareness, consideration, and ad recall I can uncover by running a creative experiment using Brand Lift.
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Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.
Following are the right matches of YouTube customers with Google Audience signals. It helps advertisers connect with that customer.
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What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
The four video ad sequencing frameworks advertisers can use to tell great stories on YouTube are Signals, Context, Sequence, Immersion.
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Which value proposition do Custom Intent audiences offer advertisers?
Custom Intent audiences offer advertisers: extended reach of search campaigns to YouTube and help influence customers during active purchase decisions.
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Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
Draft a hypothesis is the first step of a creative experiment using Brand Lift is an excellent way to get the information you need.
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Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?
YouTube pays creators to share ads alongside their content. This is how YouTube help creators earn a living.
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Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?
Custom Intent Audiences for YouTube is made up of people who’ve on Google before engaging with your business.
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Which TrueView ad format is optimized for lift in ad recall?
The TrueView ad format “TrueView in-stream” is optimized for lift in ad recall.
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Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.) Select All Correct Responses
YouTube Go are YouTube Premieres are two of these innovations in the YouTube platform are helping users discover more relevant content.
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Which of YouTube’s awareness ad formats uses a skippable in-stream format?
TrueView for reach is awareness ad formats that uses a skippable in-stream format.
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Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?
Yvette would recommend TrueView for Action YouTube format to her client to drive purchases of these handbags using YouTube.
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YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
YouTube Analytics Answers three basic questions about Age, gender, and geographic location, who’s watching your client’s content with a single click.
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Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?
Brandon should recommend Customer Match audiences to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.
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Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
Google Audience Signal analyzes user behavior to identify people who have Life Events, for example, recently graduated from college and may need to move.
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Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?
Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days are the two events trigger a store visit for TrueView for action.
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Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?
When creating a bumper ad, breaking the fourth wall refer to Ads with a person speaking directly to the camera. Iryna should create a six-second bumper ad for YouTube, following Google’s best practices with breaking the fourth wall.
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Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?
While attracting the attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling, the final recommendation contained in the ABCDs of YouTube is to direct clearly what you want the viewer to do.
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Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which intent audience solution on YouTube should Myra select for this campaign?
Customer Match and Similar Audiences are the intent audience solution on YouTube that Myra should select for the a YouTube campaign promoting their newest product line using this CRM data to engage past customers.
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Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (choose 2.)
The two other reasons apart from allowing YouTube advertisers to reach these users much more effectively, that users choose YouTube are Users choose YouTub to engage with their favorite creators and for rich and diverse content.
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Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDs has she yet to implement?
From the ABCDs of YouTube advertising Jana has yet to implement the recommendation to direct her viewers on the specific actions they should take after viewing. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers.
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Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
The two smart bidding options available for Marta in TrueView for action campaigns are Max Conversions and target cost-per-acquisition. Because she knows her history with YouTube conversions will determine which smart bidding option she’ll have to use.
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Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, google powers YouTube and delivers proven results. What other reason could Jane give to convince her client to use YouTube?
Jane tells her client that, with data and tools, google powers YouTube and delivers proven results. To convince her client to use YouTube, the other reason Jane could give that YouTube offers the most engaged audience on the web.
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In a bumper ad, how much time is usually required to stick the landing?
In a bumper ad, Two seconds is usually required to stick the landing.
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Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
TrueView in-stream ads are skippable ads, bought on a cost-per-view basis.
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Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using google ads. He’s got the information needed to create a customer match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the customer match process?
If Dan wants to get the word out to his existing customers using google ads, he can upload customer information, such as e-mail addresses, to start the customer match process in Google Ads and Display & Video 360.
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Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.)
Along with proven result delivery another two options of choosing YouTube ads are that it offers audience engagement, attention, audience insights and advanced tools to help create impactful campaigns.
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TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
TrueView in-stream ad format is billed by cost-per-acquisition (CPA).
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Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?
Ryan share The audience retention report, a YouTube analytics report with his client to let him know how engaged his viewers are with his content and when they’re dropping off.
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Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?
The three reasons Drew should tell to his client for choosing YouTube audience solutions are Real-time data, powerful signals, and cross-device reach.
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Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.) Select All Correct Responses
The two reasons creators choose YouTube are that YouTube creators can earn income by sharing ads alongside their content and creators are given the freedom to express themselves.
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Which statement is true about non-skippable in-stream ads?
Non-skippable in-stream ads are available in auction or as a reservation buy, most similar to ads shown on TV and complement TV campaigns and incremental reach.
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Which statement is true about bumper ads?
There are three true statements about the bumper ads. Please choose the right one according to asked question and given options.
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Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?
Custom Intent audiences reach users who recently searched on Google
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Google Video Partners are partnerships formed through which Ad service?
Google Video Partners are partnerships formed through Google AdSense, Google AdMob and Google Admanager.
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As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?
Creators are paid for sharing ads alongside their content. This is how YouTube help creators earn a living.
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You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?
User Intent is the one important data signal to keep in mind when creating your YouTube campaign.
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The YouTube masthead is effective for advertisers with which goal?
The YouTube masthead is effective for advertisers with goals to Reach a massive audience around a tentpole event. OR to Drive awareness for a new product launch.
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Which video format is available on Google Video Partners?
TrueView in-stream and TrueView for reach are the video format, available on Google Video Partners.
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Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
Action: online conversions, store visits, sales lift are the other business benefit YouTube can help them achieve.
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Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
Maximize conversions captures as many valuable actions as possible within a given budget.
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What report should you produce in YouTube Analytics to see where viewers found your brand’s content?
The traffic sources report you should produce in YouTube Analytics to see where viewers found your brand’s content.
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A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
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Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?
Janine upload customer information, such as e-mail addresses, in Google Ads and Display & Video 360 to start the Customer Match process.
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Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?
Aaron tell the client that about ad relevance on YouTube to change his mind. Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
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Which marketer would be an ideal client for TrueView for action?
A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions. This marketer would be an ideal client for TrueView for action.
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Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?
TrueView for action ads target high-intent audiences at key moments of making a buying decision, and help them make the purchase.
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What are the three key reasons advertisers choose YouTube to help build their brands?
YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results. These are the three key reasons advertisers choose YouTube to help build their brands.
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Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?
Cross-device reach is the other benefit of YouTube audience solutions Mira should mention while explaining to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers.
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Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?
The follow-up storytelling method uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it.
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Which one of Google’s data-driven tools is part of Google Analytics Solutions?
Google Surveys i.e a Google’s data-driven tools, is part of Google Analytics Solutions.
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What information can YouTube Analytics provide about where people are watching your videos?
YouTube Analytics can provide Traffic source and device information, where people are watching your videos.
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How can Google’s In-market audience signals help an advertiser connect with their target audience?
Google’s In-market audience signals help an advertiser connect with their target audience by reaching people performing searches with the intent to buy or searching for competitive products.
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Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?
The audience retention report can give you the average view duration for all of the videos on your brand’s channel.
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In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
In the ABCD recommendations Google created for YouTube advertising, The C and D stand for Connect and Direct.
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Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?
A compelling reason YouTube would be a good solution for her client to consider is the living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform
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What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
Maximize conversions and Target cost-per-acquisition are the two types of bidding available for TrueView for action to help drive conversions.
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What is one reason an advertiser would choose YouTube for action?
Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase. This is one reason an advertiser would choose YouTube for action.
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Which is a key benefit of bumper ads?
A key benefit of bumper ads is that They deliver maximum reach. They deliver comparable brand impact to TrueView for advertisers.
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What are the tested benefits of bumper ads?
The tested benefits of bumper ads are that these are effective, efficient, and help businesses reach new people.
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How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?
By reaching people based on where they shop or eat Google’s Consumer Patterns audience signals help an advertiser connect with their target audience.
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Which storytelling methods does Google recommend for use within your YouTube campaigns?
Google recommend Tease/amplify/echo, direct shot, the follow-up storytelling methods for use within your YouTube campaigns.
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Which two video formats are available on Google Video Partners? (Choose two.)
Bumper ads and TrueView for action are the two video formats, available on Google Video Partners.
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Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)
Budget time to establish the ad and stick the landing. and Focus on a single, simple purpose are two tips you can share with them about these ads.
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As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?
YouTube is powered by Google data and tools. This is the another reason advertisers choose YouTube.
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