When creating a bumper ad, breaking the fourth wall refer to Ads with a person speaking directly to the camera. Iryna should create a six-second bumper ad for YouTube, following Google’s best practices with breaking the fourth wall.
- Ads with less than a quarter of their time viewed
- Ads that have no actors or subjects involved
- Ads that offer four different types of discounts
- Ads with a person speaking directly to the camera
The correct answer is: Ads with a person speaking directly to the camera
Ads with a person speaking directly to the camera had higher ad recall. Breaking the fourth wall refers to ads that use on-screen talent to speak directly to viewers and are associated with higher brand lift performance.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Fourth chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Tell your story in six seconds
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