Home » Google Video Advertising Exam Answers » Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Based on the ABCDs of designing YouTube ads, Google recommend that you open Front-load the story arc, focus on framing, and use familiar faces.


  • Use fast pacing of video, frequent use of audio, and free giveaways.
  • Promise a deal, argue for value, and make an appeal or demand.
  • Use the psychology of viewer, power of recall, and proper time for action.
  • Front-load the story arc, focus on framing, and use familiar faces.

The correct answer is: Front-load the story arc, focus on framing, and use familiar faces.

Based on the ABCDs of designing YouTube ads, Google recommend you open ad with Front-load the story arc, focus on framing, and use familiar faces. There are many ways to attract a viewer: build suspense, tap into memes, make an ad feel not like an ad, and so on. Your goal? In the first five seconds, give the viewer a strong reason to watch.

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