Based on the ABCDs of designing YouTube ads, Google recommend that you open Front-load the story arc, focus on framing, and use familiar faces.
- Use fast pacing of video, frequent use of audio, and free giveaways.
- Promise a deal, argue for value, and make an appeal or demand.
- Use the psychology of viewer, power of recall, and proper time for action.
- Front-load the story arc, focus on framing, and use familiar faces.
The correct answer is: Front-load the story arc, focus on framing, and use familiar faces.
Based on the ABCDs of designing YouTube ads, Google recommend you open ad with Front-load the story arc, focus on framing, and use familiar faces. There are many ways to attract a viewer: build suspense, tap into memes, make an ad feel not like an ad, and so on. Your goal? In the first five seconds, give the viewer a strong reason to watch.
- Learn more here: Skillshop Video Certification
- Second chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Design great ads
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