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Which TrueView ad format is optimized for lift in ad recall?

The TrueView ad format “TrueView in-stream” is optimized for lift in ad recall.


  • TrueView for action
  • TrueView discovery
  • TrueView for reach
  • TrueView in-stream

The correct answer is: TrueView in-stream

TrueView in-stream format is optimized for lift in ad recall . Eight out of 10 TrueView campaigns drove a significant lift in ad recall, with an average lift of 20% across all campaigns measured.

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