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Which of YouTube’s awareness ad formats uses a skippable in-stream format?

TrueView for reach is awareness ad formats that uses a skippable in-stream format.


  • Outstream video
  • Video masthead
  • Bumper ads
  • TrueView for reach

The correct answer is: TrueView for reach

TrueView for reach optimizes for highly efficient reach and is bought on target CPM, using a skippable in-stream format. This is YouTube’s awareness ad formats.

  • Learn more here: Skillshop Video Certification
  • Second chapter: Know Video Ad Formats
  • Sub-Chapter: YouTube and Google’s approach to ad formats

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