TrueView for reach is awareness ad formats that uses a skippable in-stream format.
- Outstream video
- Video masthead
- Bumper ads
- TrueView for reach
The correct answer is: TrueView for reach
TrueView for reach optimizes for highly efficient reach and is bought on target CPM, using a skippable in-stream format. This is YouTube’s awareness ad formats.
- Learn more here: Skillshop Video Certification
- Second chapter: Know Video Ad Formats
- Sub-Chapter: YouTube and Google’s approach to ad formats
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