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Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

In-Market audiences is a Google Audience Signal that can identify people who are actively researching with the intent to buy.


  • Life Events
  • Consumer Patterns
  • Custom Affinity audiences
  • In-Market audiences

The correct answer is: In-Market audiences

In-market audiences can identify people who are actively researching with the intent to buy. It lets you Connect with people who are actively researching or intending to buy a product or service.

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