Home » Google Video Advertising Exam Answers » Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?

Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?

While attracting the attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling, the final recommendation contained in the ABCDs of YouTube is to direct clearly what you want the viewer to do.


  • Determine what the viewer is interested in.
  • Start a dialog with the viewer based on the ad.
  • Drive viewers to make decisions about a brand.
  • Direct clearly what you want the viewer to do.

The correct answer is: Direct clearly what you want the viewer to do.

The final recommendation contained in the ABCDs of YouTube is to state clearly what you want the viewer to do. Use a call-to-action (CTA) and YouTube’s interactive platform features. Invite viewers to visit your website, watch another video, subscribe to your channel, etc.

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