Home » Google Video Advertising Exam Answers » Which data can you uncover by running a creative experiment using Brand Lift?

Which data can you uncover by running a creative experiment using Brand Lift?

Each ad’s impact on brand awareness, consideration, and ad recall I can uncover by running a creative experiment using Brand Lift.


  • Customized delivery options, special placements, and ad values
  • Every ad’s conversion value, its rank among others, and drop rates
  • Notes on each ad’s deficiencies and variants produced from results
  • Each ad’s impact on brand awareness, consideration, and ad recall

The correct answer is: Each ad’s impact on brand awareness, consideration, and ad recall

you can uncover each ad’s impact on brand awareness, consideration, and ad recall by running a creative experiment using Brand Lift.

Within a matter of days, you’ll see each ad’s impact on brand awareness, consideration, and recall. You’ll also see if consumers are more likely to Google the brand after watching your ad.

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