Draft a hypothesis is the first step of a creative experiment using Brand Lift is an excellent way to get the information you need.
- Connect to API
- Write an ad script
- Create a persona
- Draft a hypothesis
The correct answer is: Draft a hypothesis
The first step of running a creative experiment using Brand Lift is “Draft a hypothesis”. Start by drafting a hypothesis. What do you think the impact of variations in your creative or production elements will be?
- Learn more here: Skillshop Video Certification
- Second chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Creative experiments