Home » Google Video Advertising Exam Answers » Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

Draft a hypothesis is the first step of a creative experiment using Brand Lift is an excellent way to get the information you need.


  • Connect to API
  • Write an ad script
  • Create a persona
  • Draft a hypothesis

The correct answer is: Draft a hypothesis

The first step of running a creative experiment using Brand Lift is “Draft a hypothesis”. Start by drafting a hypothesis. What do you think the impact of variations in your creative or production elements will be?

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