Nitin Batra, Author at SCHOOL4SEO

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

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August 24, 2021July 1, 2019

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If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

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November 5, 2021July 1, 2019

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Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

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August 24, 2021July 1, 2019

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Which of these metrics is especially important to clients who are running a branding campaign?

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November 5, 2021July 1, 2019

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How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

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November 5, 2021July 1, 2019

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Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if h

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November 5, 2021July 1, 2019

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You would advise a client that’s launching a new product line to advertise on the Display Network because she can

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November 5, 2021July 1, 2019

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Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

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November 5, 2021July 1, 2019

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An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

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November 5, 2021July 1, 2019

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A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

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November 5, 2021July 1, 2019

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How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

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August 24, 2021July 1, 2019

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Which is a benefit of advertising online?

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November 5, 2021July 1, 2019

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Each campaign in your Google Ads account should have a single:

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November 5, 2021July 1, 2019

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What happens as a result of a search campaign consistently meeting its daily budget?

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November 5, 2021July 1, 2019

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An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

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August 24, 2021July 1, 2019

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Which is a benefit of advertising online with Google Ads?

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November 5, 2021July 1, 2019

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You might analyze exact match impression share data to get an idea of:

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August 24, 2021July 1, 2019

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When planning a campaign, the first thing an advertiser thinks about should be

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July 7, 2023July 1, 2019

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Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

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November 5, 2021July 1, 2019

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Based on Google Ads Editorial and professional requirements, which headline is most likely to generate clicks?

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August 24, 2021July 1, 2019

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If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

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August 24, 2021July 1, 2019

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You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

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August 24, 2021July 1, 2019

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Which of these statements is true?

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August 24, 2021July 1, 2019

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An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

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August 24, 2021July 1, 2019

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How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign

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November 5, 2021July 1, 2019

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A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

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August 24, 2021July 1, 2019

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You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

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November 5, 2021July 1, 2019

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Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

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August 24, 2021July 1, 2019

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When someone clicks your ad, the actual amount you’re charged will be:

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November 5, 2021July 1, 2019

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On the Google Display Network, your ad is eligible to show on a webpage if your:

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November 5, 2021July 1, 2019

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Which client would you advise to advertise on the Google Search Network?

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November 5, 2021July 1, 2019

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Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

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November 5, 2021July 1, 2019

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You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers.

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August 24, 2021July 1, 2019

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An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%.

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August 24, 2021July 1, 2019

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How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

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August 24, 2021July 1, 2019

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Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.

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August 24, 2021July 1, 2019

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Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

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August 24, 2021July 1, 2019

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Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

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August 24, 2021July 1, 2019

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What’s the benefit of having multiple ads in an ad group?

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November 5, 2021July 1, 2019

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If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should

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August 24, 2021July 1, 2019

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Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

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August 24, 2021July 1, 2019

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According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

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August 24, 2021July 1, 2019

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The strategic use of different marketing channels affects:

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August 24, 2021July 1, 2019

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Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website,

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November 5, 2021July 1, 2019

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Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns

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November 5, 2021July 1, 2019

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You would choose to advertise on the Google Search Network if you wanted to:

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November 6, 2021July 1, 2019

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How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

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August 24, 2021July 1, 2019

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Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions

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November 6, 2021July 1, 2019

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Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France

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November 6, 2021July 1, 2019

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Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets.

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November 6, 2021July 1, 2019

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Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him

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November 6, 2021July 1, 2019

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Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies

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November 6, 2021July 1, 2019

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Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging

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August 24, 2021July 1, 2019

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Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group

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August 24, 2021July 1, 2019

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Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

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August 24, 2021July 1, 2019

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Your client sells gardening supplies online. You suggest she use sitelinks because they can:

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August 24, 2021July 1, 2019

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With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced

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August 24, 2021July 1, 2019

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Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and

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November 6, 2021July 1, 2019

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Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message.

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August 24, 2021July 1, 2019

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You can use Keyword Planner to identify:

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November 6, 2021July 1, 2019

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When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.

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November 6, 2021July 1, 2019

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Which feature applies to the Google Display Network, but not the Google Search Network?

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August 25, 2021July 1, 2019

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Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network

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August 25, 2021July 1, 2019

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Client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her?

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August 25, 2021July 1, 2019

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High quality ratings for an ad can:

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August 25, 2021July 1, 2019

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According to Google data, after seeing an ad on their smartphone, more than half of people:

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August 25, 2021July 1, 2019

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Which option can you use to capture potential business later in the day, even on a limited budget

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August 25, 2021July 1, 2019

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Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs.

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November 6, 2021July 1, 2019

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Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics

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August 25, 2021July 1, 2019

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Which is a best practice for writing an effective text ad?

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August 25, 2021July 1, 2019

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An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Adwords Editorial and professional requirements

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November 19, 2020July 1, 2019

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Which is a benefit of using a Lightbox ad?

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August 25, 2021July 1, 2019

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When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

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November 6, 2021July 1, 2019

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Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

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November 6, 2021July 1, 2019

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What happens when a campaign consistently meets its average daily budget

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November 6, 2021July 1, 2019

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Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

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November 6, 2021July 1, 2019

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All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position

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November 6, 2021July 1, 2019

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Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices

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November 6, 2021July 1, 2019

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Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research

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November 6, 2021July 1, 2019

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When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

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November 6, 2021July 1, 2019

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When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

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November 6, 2021July 1, 2019

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When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

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November 6, 2021July 1, 2019

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On the Display Network, enhanced cost-per-click (ECPC) automatically:

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August 25, 2021July 1, 2019

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What’s one benefit of creating multiple ad groups?

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November 6, 2021July 1, 2019

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How can you see if people are searching for your client’s services during the early morning and evening hours?

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November 6, 2021July 1, 2019

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Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

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November 6, 2021July 1, 2019

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Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor

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November 6, 2021July 1, 2019

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Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?

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November 6, 2021July 1, 2019

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In order to appeal to customers on mobile devices, it’s important to:

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November 6, 2021July 1, 2019

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Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

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November 6, 2021July 1, 2019

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Which ad extension would you use for an advertiser who has a chain of restaurants?

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November 6, 2021July 1, 2019

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Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

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November 6, 2021July 1, 2019

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If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

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November 6, 2021July 1, 2019

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Why would an advertiser use sitelinks?

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November 6, 2021July 1, 2019

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Your client wants to improve her ad position. What would you recommend?

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November 6, 2021July 1, 2019

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What bidding strategy should you use to maximize the number of visitors to your website?

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November 6, 2021July 1, 2019

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What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:

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November 6, 2021July 1, 2019

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Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”

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November 6, 2021July 1, 2019

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Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

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November 6, 2021July 1, 2019

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When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

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November 6, 2021July 1, 2019

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