Last Updated on 1 year ago by School4Seo Team

These are the auto-bidding strategy to the right campaign goal.

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1. Target Impression Share – Visibility
2. Target CPA – Conversions
3. Maximize clicks – Traffic
4. Target ROAS – Revenue

Explanation:

Target Impression Share – Visibility: This strategy focuses on ensuring your ads appear at the top of the page, anywhere on the page, or in the absolute top position, maximizing ad visibility.

Target CPA – Conversions: This bidding strategy automatically adjusts bids to achieve your desired Cost Per Acquisition (CPA), aiming to get as many conversions as possible within your target cost.

Maximize Clicks – Traffic: This strategy prioritizes driving traffic to your website by automatically setting bids to get the most clicks within your budget, focusing on increasing website visits.

Target ROAS – Revenue: This strategy optimizes bids to achieve a specific Return On Ad Spend (ROAS) target, aiming to maximize revenue generated from your ad campaigns.