Similar Audiences and Custom Intent audiences options are a good fit for Lauren’s campaign because she has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign.
- Custom Affinity Audiences
- Demographic targeting
- Dynamic remarketing
- Similar Audiences
- Custom Intent audiences
The Correct Answer is: Similar Audiences and Custom Intent audiences
Lauren has chosen “Influence consideration” as the marketing objective. Similar Audiences and Custom Intent Audiences, two targeting options that are a good fit for Lauren’s campaign.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Influence consideration