Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

Similar Audiences and Custom Intent audiences options are a good fit for Lauren’s campaign because she has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign.


  • Custom Affinity Audiences
  • Demographic targeting
  • Dynamic remarketing
  • Similar Audiences
  • Custom Intent audiences

The Correct Answer is: Similar Audiences and Custom Intent audiences

Lauren has chosen “Influence consideration” as the marketing objective. Similar Audiences and Custom Intent Audiences, two targeting options that are a good fit for Lauren’s campaign.

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