In addition to standard Google Ads reporting, Smart Display campaign provides reports that facilitate broad, strategic ad management. This is how Smart Display campaign reporting help Emmy.
- Its summary report provides executive summaries of total cost and bidding.
- It provides “recommended insights,” which are focused on Topic Targeting.
- Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies
- In addition to standard Google Ads reporting, it provides reports that facilitate broad,strategic ad management.
The correct answer is: In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
Smart Display campaign reporting helps Emmy to reach an audience at scale through Smart Display campaigns. She will receive all standard Google Ads reporting and then also get new, supplemental reports based on insights that allow broad, strategic management instead of daily micromanagement.
- Learn more here: Skillshop Display Certification
- Second chapter: Identify Campaign Types on Google Display Ads
- Sub-Chapter: Display campaign types
