Sierra should run A Smart Display campaign because she handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.
- A Dynamic remarketing campaign
- A Standard Display campaign
- A Standard remarketing campaign
- A Smart Display campaign
The correct answer is: A Smart Display campaign
If Sierra, who already is handling many responsibilities and wants to run a Display campaign effortlessly, she should choose Smart Display Campaign. Smart Display Campaign bundles together all the pillars of successful Display campaigns and accesses the best of Google’s machine learning capabilities to optimize and automate nearly all aspects of your Display campaigns. You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets.
- Learn more here: Skillshop Display Certification
- Second chapter: Identify Campaign Types on Google Display Ads
- Sub-Chapter: Display campaign types