Home » Google Display Advertising Exam » Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

Sierra should run A Smart Display campaign because she handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.


  • A Dynamic remarketing campaign
  • A Standard Display campaign
  • A Standard remarketing campaign
  • A Smart Display campaign

The correct answer is: A Smart Display campaign

If Sierra, who already is handling many responsibilities and wants to run a Display campaign effortlessly, she should choose Smart Display Campaign. Smart Display Campaign bundles together all the pillars of successful Display campaigns and accesses the best of Google’s machine learning capabilities to optimize and automate nearly all aspects of your Display campaigns. You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.