Automated bidding is the one automation model that Smart Display campaigns provide to Mike, who is interested in using automation to more effectively manage his Google Display campaigns.
- Automated rule creation
- Automated video production
- Automated YouTube video creation
- Automated bidding
The correct answer is: Automated bidding
One of the core automation models that drive Smart Display campaigns is automated bidding. Instead of bidding manually, you specify a Target CPA or Target ROAS you’d like to achieve and Google will manage the CPC bids on a per-auction basis, based on the likelihood that the auction will generate a conversion.
- Learn more here: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
- Second chapter: Identify Campaign Types on Google Display Ads