Conversion-focused bidding strategy would be ideal for the client whose campaign is being managed by Mille and tracking all important actions post-click and values each of their conversion actions equally.
- Consideration-focused bidding
- Awareness-based bidding
- Revenue-focused bidding
- Conversion-focused bidding
The correct answer is: Conversion-focused bidding
Conversion-focused bidding strategies are chosen if you’re tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions. A conversion-focused bidding strategy would be ideal for Millie who’s tracking all important actions post-click and values each of their conversion actions equally.
- Learn more here: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
- Fourth chapter: Deliver the Right Message on Google Display Ads
- Sub-Chapter: Choose the right bidding strategy