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Home » Google Shopping Advertising Exam Answers » Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

Last Updated on 6 days by School4Seo Team

Conversion-focused bidding strategy would be ideal for the client whose campaign is being managed by Mille and tracking all important actions post-click and values each of their conversion actions equally.


  • Consideration-focused bidding
  • Awareness-based bidding
  • Revenue-focused bidding
  • Conversion-focused bidding

The correct answer is: Conversion-focused bidding

Explanation: Conversion-focused bidding is ideal.

Because Millie’s client values all conversions equally and tracks post-click actions, a strategy like “Maximize Conversions” or “Target CPA” would be suitable. These strategies focus on driving as many conversions as possible within a set budget or at a target cost per acquisition. Since all conversions are valued the same, the algorithm can optimize for volume without needing to prioritize specific actions. This approach simplifies campaign management and maximizes the number of valuable conversions within the client’s parameters.

Conversion-focused bidding strategies are chosen if you’re tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions. A conversion-focused bidding strategy would be ideal for Millie who’s tracking all important actions post-click and values each of their conversion actions equally.

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