Nitin Batra, Author at SCHOOL4SEO

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion

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August 24, 2021July 1, 2019

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You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

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November 5, 2021July 1, 2019

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Why might you use the “Search Network campaigns with Display opt-in” campaign type?

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November 5, 2021July 1, 2019

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Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve

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November 5, 2021July 1, 2019

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Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people

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November 5, 2021July 1, 2019

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Which of the following items is not a component of Quality Score?

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November 5, 2021July 1, 2019

Maximum cost-per-click (max. CPC) bid is not a component of quality score.

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An advertiser wants to achieve the top position in paid search results. Which recommendations would improve

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November 5, 2021July 1, 2019

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Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads

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August 24, 2021July 1, 2019

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You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

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August 24, 2021July 1, 2019

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Which targeting option should an advertiser use when trying to reach 25-30 year old males?

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November 5, 2021July 1, 2019

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An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.

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August 24, 2021July 1, 2019

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Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

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November 5, 2021July 1, 2019

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What report can help you identify opportunities to improve your keywords and ads?

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November 5, 2021July 1, 2019

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You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

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August 24, 2021July 1, 2019

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How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

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November 5, 2021July 1, 2019

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How would you determine the clickthrough rate (CTR) for a client’s search ads?

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August 24, 2021July 1, 2019

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What can you learn from attribution reports?

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August 24, 2021July 1, 2019

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Which is a best practice for optimizing a landing page for Google Ads?

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August 24, 2021July 1, 2019

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Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

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November 19, 2020July 1, 2019

By Slightly lower bids Jose might improve results without spending more money on the campaigns limited by budget

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To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

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August 24, 2021July 1, 2019

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Adwords Editor lets users do all of these things except:

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August 24, 2021July 1, 2019

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Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.”

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August 24, 2021July 1, 2019

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An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

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August 24, 2021July 1, 2019

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How are rich media ads different from other ad formats?

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November 5, 2021July 1, 2019

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You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.”

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August 24, 2021July 1, 2019

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The majority of consumers want ads customized to their:

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August 24, 2021July 1, 2019

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Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

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August 24, 2021July 1, 2019

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Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?

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August 24, 2021July 1, 2019

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Why should you link your client’s Google Ads account to Search Console?

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November 5, 2021July 1, 2019

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What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

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November 5, 2021July 1, 2019

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One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

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August 24, 2021July 1, 2019

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You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:

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August 24, 2021July 1, 2019

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A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

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August 24, 2021July 1, 2019

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Which delivery type shows your ads at an even pace throughout the day?

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November 5, 2021July 1, 2019

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You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices.

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August 24, 2021July 1, 2019

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Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

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August 24, 2021July 1, 2019

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Dynamic search ads would be most helpful for:

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August 24, 2021July 1, 2019

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To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on

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August 24, 2021July 1, 2019

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Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her AdWords keywords?

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November 5, 2021July 1, 2019

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You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1.

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August 24, 2021July 1, 2019

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What does a high Quality Score indicate?

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November 5, 2021July 1, 2019

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Which statement about ad extensions isn’t true?

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August 24, 2021July 1, 2019

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Which statement is true?

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November 19, 2020July 1, 2019

This statement is true that Call-only ads only let people call the business

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Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

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August 24, 2021July 1, 2019

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Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one.

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August 24, 2021July 1, 2019

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An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

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August 24, 2021July 1, 2019

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An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week.

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August 24, 2021July 1, 2019

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Why would the data for a Search Network campaign show conversions but no view-through conversions?

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August 24, 2021July 1, 2019

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Chanara, a senior account manager at a large digital agency, likes having an Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?

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August 24, 2021July 1, 2019

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Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

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August 24, 2021July 1, 2019

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To optimize a client’s campaign to get the most out of her mobile advertising, you can:

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August 24, 2021July 1, 2019

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A successful Google Ads text ad:

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August 24, 2021July 1, 2019

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You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords

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August 24, 2021July 1, 2019

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The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books”

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August 24, 2021July 1, 2019

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An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

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November 5, 2021July 1, 2019

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If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

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August 24, 2021July 1, 2019

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Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google Ads campaign.

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August 24, 2021July 1, 2019

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How are manual extensions different from automatic extensions?

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November 5, 2021July 1, 2019

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The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

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August 24, 2021July 1, 2019

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A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

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August 24, 2021July 1, 2019

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You manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

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August 24, 2021July 1, 2019

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According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

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August 24, 2021July 1, 2019

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If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

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November 5, 2021July 1, 2019

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Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

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August 24, 2021July 1, 2019

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Which of these metrics is especially important to clients who are running a branding campaign?

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November 5, 2021July 1, 2019

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How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

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November 5, 2021July 1, 2019

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Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if h

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November 5, 2021July 1, 2019

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You would advise a client that’s launching a new product line to advertise on the Display Network because she can

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November 5, 2021July 1, 2019

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Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

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November 5, 2021July 1, 2019

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An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

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November 5, 2021July 1, 2019

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A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

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November 5, 2021July 1, 2019

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How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

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August 24, 2021July 1, 2019

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Which is a benefit of advertising online?

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November 5, 2021July 1, 2019

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Each campaign in your Google Ads account should have a single:

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November 5, 2021July 1, 2019

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What happens as a result of a search campaign consistently meeting its daily budget?

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November 5, 2021July 1, 2019

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An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

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August 24, 2021July 1, 2019

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Which is a benefit of advertising online with Google Ads?

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November 5, 2021July 1, 2019

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You might analyze exact match impression share data to get an idea of:

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August 24, 2021July 1, 2019

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When planning a campaign, the first thing an advertiser thinks about should be

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July 7, 2023July 1, 2019

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Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

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November 5, 2021July 1, 2019

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Based on Google Ads Editorial and professional requirements, which headline is most likely to generate clicks?

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August 24, 2021July 1, 2019

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If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

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August 24, 2021July 1, 2019

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You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

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August 24, 2021July 1, 2019

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Which of these statements is true?

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August 24, 2021July 1, 2019

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An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

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August 24, 2021July 1, 2019

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How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign

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November 5, 2021July 1, 2019

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A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

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August 24, 2021July 1, 2019

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You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

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November 5, 2021July 1, 2019

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Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

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August 24, 2021July 1, 2019

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When someone clicks your ad, the actual amount you’re charged will be:

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November 5, 2021July 1, 2019

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On the Google Display Network, your ad is eligible to show on a webpage if your:

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November 5, 2021July 1, 2019

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Which client would you advise to advertise on the Google Search Network?

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November 5, 2021July 1, 2019

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Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

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November 5, 2021July 1, 2019

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You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers.

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August 24, 2021July 1, 2019

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An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%.

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August 24, 2021July 1, 2019

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How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

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August 24, 2021July 1, 2019

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Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.

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August 24, 2021July 1, 2019

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Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

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August 24, 2021July 1, 2019

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Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

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August 24, 2021July 1, 2019

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What’s the benefit of having multiple ads in an ad group?

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November 5, 2021July 1, 2019

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