Home » Google Display Advertising Exam » Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

If Mary wants to extend her reach with Google Display Ads with more control over all aspects, she should choose standard display campaign.


  • She wants the same level of results without managing the campaigns.
  • She wants to deliver both Search and Display Ads from the same campaign.
  • She prefers to offer minimal input and relies on automated solutions.
  • She prefers more control over all aspects of her Display campaigns.

The Correct Answer is: She prefers more control over all aspects of her Display campaigns.

Explanation: She is already managing the Google Search campaign. It means she wants to manage the campaign manually and is appointed for the same. That’s why she is recommended to start the display campaign with the standard campaign. She will be able to manage all the aspects manually and efficiently.

1 thought on “Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?”

  1. Revised question: : An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

    She wants to deliver both Search and Display ads from the same campaign.

    She prefers more control over all aspects of her Display campaigns.

    She prefers to offer minimal input and relies on automated solutions.

    She wants the same level of results without managing the campaigns.

    Reply

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