Last Updated on 2 weeks by School4Seo Team
Audience interest around different topics is used to identify Similar Audiences for Diana’s new Google Ads Display campaign with the “Influence consideration” marketing objective.
- Input from specific landing pages and keywords
- Input from keywords, URLs, and apps
- Users actively researching and intending to buy new products or services
- Audience interest around different topics
The correct answer is: Audience interest around different topics
Explanation: While audience interests are considered, the primary data source for Similar Audiences is your original remarketing list.
Google analyzes the characteristics and behaviors of users in your remarketing list. It then identifies other users who share similar traits and interests. This allows Diana to reach new potential customers who are likely to be interested in her products or services. While interests play a role, the foundation of Similar Audiences is the seed audience—your remarketing list—and the patterns Google finds within it.
Influence Consideration will help Diana who is running a successful remarketing campaign and wants to expand her reach. She can obtain information about the Audience’s interest in different topics using Similar Audiences option.
