Audience interest around different topics is used to identify Similar Audiences for Diana’s new Google Ads Display campaign with the “Influence consideration” marketing objective.
- Input from specific landing pages and keywords
- Input from keywords, URLs, and apps
- Users actively researching and intending to buy new products or services
- Audience interest around different topics
The correct answer is: Audience interest around different topics
Influence Consideration will help Diana who is running a successful remarketing campaign and wants to expand her reach. She can obtain information about the Audience’s interest in different topics using Similar Audiences option.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Influence consideration