Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

Audience interest around different topics is used to identify Similar Audiences for Diana’s new Google Ads Display campaign with the “Influence consideration” marketing objective.


  • Input from specific landing pages and keywords
  • Input from keywords, URLs, and apps
  • Users actively researching and intending to buy new products or services
  • Audience interest around different topics

The correct answer is: Audience interest around different topics

Influence Consideration will help Diana who is running a successful remarketing campaign and wants to expand her reach. She can obtain information about the Audience’s interest in different topics using Similar Audiences option.

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options

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