Automated targeting is the one automation model that Smart Display campaigns provides that might help Mike to create a more automated approach to managing his campaigns.
- Automated ad language translation
- Automated video production
- Automated rule generation
- Automated targeting
The Correct Answer is: Automated targeting
There are three core automation models that drive Smart Display campaigns: automated bidding, automated targeting, and automated creatives.
Automated targeting: Targeting optimizes where the campaign runs, which means ads increasingly show where they’ll get you the most business. Smart Display campaigns drive remarketing and prospecting alike.
- Learn more here: Skillshop Display Certification
- Second chapter: Identify Campaign Types on Google Display Ads
- Sub-Chapter: Display campaign types