Home » Google Display Advertising Exam » Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

Automated targeting is the one automation model that Smart Display campaigns provides that might help Mike to create a more automated approach to managing his campaigns.


  • Automated ad language translation
  • Automated video production
  • Automated rule generation
  • Automated targeting

The Correct Answer is: Automated targeting

There are three core automation models that drive Smart Display campaigns: automated bidding, automated targeting, and automated creatives.

Automated targeting: Targeting optimizes where the campaign runs, which means ads increasingly show where they’ll get you the most business. Smart Display campaigns drive remarketing and prospecting alike.

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