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Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct Responses

Arturo knows detailed demographics help advertisers reach audiences based on the two quantifiable characteristics that are Homeownership status and Household income that matter to the client.


  • Music preference
  • Past purchases
  • Device type
  • Homeownership status
  • Household income

The correct answers are: Homeownership status and Household income

The two quantifiable characteristics that matter to the client are Household income and Homeownership status. Detailed Demographics allow you to connect with consumers who are more likely to be influenced by your products or services. YouTube offers a variety of detailed demographics. With the household income characteristics, you can reach people by income bracket, as that will affect their spending power.
With Homeownership status, you can reach people based on whether they own or rent their home, as this status will result in different purchase behaviors.

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