You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

Similar Audiences are built from Remarketing Lists in Google Display Ad campaigns.


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  • Placements
  • Keywords
  • Remarketing lists

The Correct Answer is: Remarketing Lists

In Google Display Ad campaigns Similar Audiences are built from Remarketing lists. A similar Audience is applied with remarketing list. Similar Audiences finds users that are similar to an original remarketing list or another uploaded compatible list.

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign

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