Home » Google Display Advertising Exam » You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

Similar Audiences are built from Remarketing Lists in Google Display Ad campaigns.


  • Topics
  • Placements
  • Keywords
  • Remarketing lists

The Correct Answer is: Remarketing Lists

In Google Display Ad campaigns Similar Audiences are built from Remarketing lists. A similar Audience is applied with remarketing list. Similar Audiences finds users that are similar to an original remarketing list or another uploaded compatible list.

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