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Home » Google Display Advertising Exam » You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

Last Updated on 2 weeks by School4Seo Team

Similar Audiences are built from Remarketing Lists in Google Display Ad campaigns.


  • Topics
  • Placements
  • Keywords
  • Remarketing lists

The Correct Answer is: Remarketing Lists

Explanation: Similar Audiences in Google Display Ads are built by analyzing the characteristics and behaviors of users within your existing remarketing lists. Google’s algorithms identify shared traits among these users and then find other individuals who exhibit similar patterns. This allows you to expand your reach beyond your existing customer base, targeting new potential customers who are likely to be interested in your products or services. By leveraging the data from your remarketing lists, Similar Audiences help you effectively reach a wider audience that shares similar interests and behaviors with your current customers, thus enhancing the effectiveness of your influence consideration campaign.

In Google Display Ad campaigns Similar Audiences are built from Remarketing lists. A similar Audience is applied with remarketing list. Similar Audiences finds users that are similar to an original remarketing list or another uploaded compatible list.

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