Similar Audiences are built from Remarketing Lists in Google Display Ad campaigns.
- Remarketing lists
The Correct Answer is: Remarketing Lists
In Google Display Ad campaigns Similar Audiences are built from Remarketing lists. A similar Audience is applied with remarketing list. Similar Audiences finds users that are similar to an original remarketing list or another uploaded compatible list.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Influence consideration