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Home » Google Display Advertising Exam » Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

Last Updated on 1 week by School4Seo Team

At least 50 conversions on Display or at least 100 conversions on Search are the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign.


  • At least 30 conversions on Display or at least 50 conversions on Search.
  • At least 100 conversions on Display or at least 50 conversions on Search.
  • At least 50 conversions on Display or at least 30 conversions on Search.
  • At least 50 conversions on Display or at least 100 conversions on Search.

The correct answer is: At least 50 conversions on Display or at least 100 conversions on Search.

Explanation: At least 50 conversions on Display or at least 100 conversions on Search are the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign.

Smart Display campaigns rely on machine learning to optimize performance. To do this effectively, the system needs sufficient conversion data. These minimum thresholds ensure the algorithm has enough information to identify patterns and make informed bidding decisions. Without enough data, the campaign’s performance may suffer. Therefore, Google requires these conversion minimums to maintain the campaign’s efficacy.

To be eligible to set up a Smart Display campaign, you need to have gotten at least 50 conversions on the Display Network—or at least 100 conversions on the Search Network—in the last 30 days. Angela’s account can’t be eligible until having enough conversions in the last 30 days.

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