Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?

Remarketing option will best serve Gavin’s marketing goals to connect with users who previously viewed pages on his website without making a purchase.


  • Affinity Audiences
  • Similar Audiences
  • In-Market audiences
  • Remarketing

The correct answer is: Remarketing

Remarketing lets you show ads to the people who demonstrated their interest in what you offer with their visit to your website or app. Remarketing will best serve Gavin’s marketing goals if he wants to connect with users who previously viewed pages on his website without making a purchase.

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