Remarketing option will best serve Gavin’s marketing goals to connect with users who previously viewed pages on his website without making a purchase.
- Affinity Audiences
- Similar Audiences
- In-Market audiences
- Remarketing
The correct answer is: Remarketing
Remarketing lets you show ads to the people who demonstrated their interest in what you offer with their visit to your website or app. Remarketing will best serve Gavin’s marketing goals if he wants to connect with users who previously viewed pages on his website without making a purchase.
- Learn more here: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Drive action