Home » Google Display Advertising Exam » Why should an advertiser consider using responsive display ads?

Why should an advertiser consider using responsive display ads?

An advertiser should consider using responsive display ads because this type of ads are created automatically from your images, videos, headlines, logos, and descriptions.


  • They offer unlimited placement across the web for a lower overall cost than other ad formats.
  • They offer advertisers far greater control over where their finished ads display on websites.
  • They help advertisers and publishers deliver a faster experience to their audiences using AMP.
  • They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.

The correct answer is: They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.

Responsive Display Ads give you the ability to upload your own assets and create ads that serve in all ad slot sizes, into both native and non-native inventory. Simply upload your assets (images, videos, headlines, logos, and descriptions), and Google will automatically create ads.

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