Marco’s new client is worried that his business can’t afford to compete on the Google ads platform. To ease the client’s concern, Marco should explain to him that Google Ads gives you control over your budget.
Marco’s newest client believes that Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?
- Google Ads allows you to cap the number of ads you pay for, based on your business.
- Google Ads guarantees phone calls to your business.
- Google Ads offers separate auctions for low budgets.
- Google Ads gives you control over your budget.
The correct answer is: Google Ads gives you control over your budget.
Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks on your ad.
Google Ads is a viable option because it gives you control over your budget. With cost-per-click (CPC) bidding, you’re charged only when someone is interested enough to click on your ad.
You tell Google Ads the most you’re willing to pay for a click on your ad (called the maximum cost-per-click bid), but you could be charged less.
You have control over your Google Ads budget. You decide the average amount you want to spend each day.